Title | HOMEMADE BURGER |
Brand | BAEDAL MINJOK / WOOWA BROTHERS CORP. |
Product / Service | FOOD DELIVERY APP. SERVICE |
Category | A01. Direction |
Entrant | HS AD Seoul, SOUTH KOREA |
Idea Creation | HS AD Seoul, SOUTH KOREA |
Media Placement | HS AD Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
HWANG BO HYUN | HS Ad | CCO |
BHANG EUN HA | HS Ad | ECD |
Huh Soo Jin | HS Ad | CW |
You Jee Young | HS Ad | CW |
Lee Sol | HS Ad | CW |
Jung Kil Hong | HS Ad | AD |
Lee Dong Seok | HS Ad | AD |
Kim Ji Won | HS Ad | AD |
Kim Eunseon | HS Ad | AD |
Son Young Jun | HS Ad | AE |
Bae SangHyun | HS Ad | AE |
Song Ji Hoon | HS Ad | AE |
John S.Park | Addictfilms | Director |
Nam Hyung Kim | Addictfilms | Producer |
Sung An You | Addictfilms | Assistant director |
Sang Ho Hong | freelancer | D.O.P |
Hong Su Kim | Light On | Gaffer |
Nam Kwon Lee | Grip Operatar | Key Grip |
Su Yeon Tae | Arte | Production designer |
Sae Won Oh | Fireworkspost | Editor |
Ho Suk Jang | Locus | VFX Supervisor |
Sang Hoon Jung | Locus | 2D Supervisor |
Jong Pyo Yang | Comma Studio | Stop-motion director |
Il Ho Jeon | Gorilla Sound | Recording supervisor |
Ban Seok Lee | Gorilla Sound | Music director |
Dae Ho Jung | KMFX special effects | SFX supervisor |
[Adventure of Baedal Minjok] The idea of this film was to bring the character, Beadal Jr. (which in Korean means ‘delivery’) to life. We first launched a prequel that tells us foods even with different nationality and backgrounds can all be part of our nation, and made each menu as an independent piece. This stop motion film ‘HOMEMADE BURGER’ is one of the short independent pieces of Adventure of Baedal Minjok- Delivery of the restaurant food. Baedal Jr. finally reaches the top of a risky cliff after overcoming many difficulties, where he meets giant eyes staring at him. The baby who was the giant eyes grabs Baedal Jr. out from the cliff burger and safely lands him on the ground. This short stop motion film ends with the message ‘Homemade Burgers have joined <Baedal Minjok>, The Nation of Home Delivery.’
The direction was made to represent the unrefined, but challengeable and passionate character of a start-up company. So new attempts on directing were made on this film. ‘Baedal Jr.’ was already made with real soap and appeared in various marketing, however expressing the soap texture on screen was challenging. We decided to create a stop motion film that required a lot of effort since 3D works with Computer Graphics had limits on expressing the texture. Also, the stop motion technique was the best choice to make the film to look unrefined but friendly. The work was moving the miniature, which was made as a miniature with the 1/10 of the soap doll, cut by cut. Filming just 3 cuts took a whole day.