Title | UNWRITTEN REVIEWS |
Brand | MELBOURNE INTERNATIONAL FILM FESTIVAL |
Product / Service | MELBOURNE INTERNATIONAL FILM FESTIVAL |
Category | A03. Casting |
Entrant | AIRBAG Melbourne, AUSTRALIA |
Idea Creation | McCANN MELBOURNE, AUSTRALIA |
Production | AIRBAG Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Will Horne | AIRBAG | Director |
Nick Venn | AIRBAG | Producer |
Martin Box | AIRBAG | Executive Producer |
Adrian Bosich | AIRBAG | Managing Partner |
Patrick Baron | McCann Melbourne | - |
Nicole Mandile | McCann Melbourne | - |
Max Kennedy | McCann Melbourne | - |
Tom Medalia | McCann Melbourne | - |
Aaron Bethune | McCann Melbourne | - |
Edward Stroud | McCann Melbourne | - |
Andrew Woodhead | McCann Melbourne | Creative Director |
Melina Flood | McCann Melbourne | - |
Oliver Knocker | McCann Melbourne | - |
Charlie McDevitt | McCann Melbourne | - |
Emma Van Den Berg | McCann Melbourne | - |
Meg Andrews | McCann Melbourne | - |
Leighton Howindt | McCann Melbourne | - |
Six ‘Unwritten Reviews’ were created by six diverse artists, including a professional chef, a music producer, a master brewer, a contemporary aboriginal artist, a cocktail mixologist and a tattoo artist. Each were invited to a private MIFF film screening from the 2018 program. They were then tasked with crafting a piece in their individual mediums that’s inspired by their viewing experience. The process became short films themselves shared online, spread through the influencers channels, the festival website and experienced first-hand in locations around Melbourne during the lead-up to and during the festival. Instead of reading a review, visual, visceral, edible, audible and tactile pieces will communicate the film experience to our audience without a single word.
For promotion of the Melbourne International Film Festival, six 'Unwritten Reviews' were created by six diverse Melbourne artists, including a professional chef, a music producer, a master brewer, a contemporary Indigenous artist, a cocktail mixologist and a tattoo artist. Each artist was invited to attend a private screening of a film from the 2018 program. They were then tasked with crafting a bespoke review in their respective mediums inspired by their viewing experience. Our casting challenge was to find these artists who would be happy to be creative on demand, and document their journeys.