Title | THIS GIRL CAN |
Brand | VICHEALTH |
Product / Service | VICHEALTH |
Category | A05. Cinematography |
Entrant | AIRBAG Melbourne, AUSTRALIA |
Idea Creation | THE SHANNON GROUP Melbourne, AUSTRALIA |
Production | AIRBAG Melbourne, AUSTRALIA |
Additional Company | VICHEALTH Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Celeste Greer | AIRBAG | - |
Martin Box | AIRBAG | Head of Production |
Elizabeth Rocka | AIRBAG | - |
Adrian Bosich | AIRBAG | Managing Partner |
Sam Chiplin | - | - |
Roberta Horslie | - | - |
Emma Hill | The Shannon Company | - |
David Dumas | The Shannon Company | - |
Natella Riftin | The Shannon Company | - |
Kim Hellier | The Shannon Company | - |
Jo Theoharis | The Shannon Company | - |
Jerril Rechter | VicHealth | - |
Stefan Grun | VicHealth | - |
Mel Fineberg | VicHealth | - |
Kellye Hartman | VicHealth | - |
Helen Vatzakis | VicHealth | - |
Karli Fountain | VicHealth | - |
Jess Hamblin | VicHealth | - |
The ad features everyday Victorian women - no airbrushed Instagram models - overcoming their fears and giving it a go, curves, jiggles, wrinkles and all. The women, from all across the state, get their sweat on in a range of activities from boxing, cycling and roller-derby to netball and Aussie rules. Netballer Sally shoots goals in a game despite being told she's 'too old to play' and Tina's on the bike even after someone's yelled out 'fat chicks shouldn't wear lycra'.