| Title | THIS GIRL CAN |
| Brand | VICHEALTH |
| Product / Service | VICHEALTH |
| Category | A05. Cinematography |
| Entrant | AIRBAG Melbourne, AUSTRALIA |
| Idea Creation | THE SHANNON GROUP Melbourne, AUSTRALIA |
| Production | AIRBAG Melbourne, AUSTRALIA |
| Additional Company | VICHEALTH Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Celeste Greer | AIRBAG | - |
| Martin Box | AIRBAG | Head of Production |
| Elizabeth Rocka | AIRBAG | - |
| Adrian Bosich | AIRBAG | Managing Partner |
| Sam Chiplin | - | - |
| Roberta Horslie | - | - |
| Emma Hill | The Shannon Company | - |
| David Dumas | The Shannon Company | - |
| Natella Riftin | The Shannon Company | - |
| Kim Hellier | The Shannon Company | - |
| Jo Theoharis | The Shannon Company | - |
| Jerril Rechter | VicHealth | - |
| Stefan Grun | VicHealth | - |
| Mel Fineberg | VicHealth | - |
| Kellye Hartman | VicHealth | - |
| Helen Vatzakis | VicHealth | - |
| Karli Fountain | VicHealth | - |
| Jess Hamblin | VicHealth | - |
The ad features everyday Victorian women - no airbrushed Instagram models - overcoming their fears and giving it a go, curves, jiggles, wrinkles and all. The women, from all across the state, get their sweat on in a range of activities from boxing, cycling and roller-derby to netball and Aussie rules. Netballer Sally shoots goals in a game despite being told she's 'too old to play' and Tina's on the bike even after someone's yelled out 'fat chicks shouldn't wear lycra'.