Title | FOR EVERY BACHELOR AND BACHELORETTE |
Brand | AUSTRALIAN MARRIAGE EQUALITY |
Product / Service | EQUALITY CAMPAIGN |
Category | A03. Casting |
Entrant | AIRBAG Melbourne, AUSTRALIA |
Idea Creation | LEO BURNETT MELBOURNE, AUSTRALIA |
Production | AIRBAG Melbourne, AUSTRALIA |
Production 2 | NYLON STUDIOS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Jason Williams | Leo Burnett Melbourne | Chief Creative Officer |
Melinda Geertz | Leo Burnett Melbourne | National CEO |
Andrew Woodhead | Leo Burnett Melbourne | Creative |
Sarah McGregor | Leo Burnett Melbourne | Creative |
Katarina Matic | Leo Burnett Melbourne | Creative |
Rhys Thomas | Leo Burnett Melbourne | Account Director |
Eliza Malone | Leo Burnett Melbourne | Senior Producer |
Katy Denis | Leo Burnett Melbourne | Public Relations |
Adrian Bosich | AIRBAG | Managing Partner |
Martin Box | AIRBAG | Head of Production |
Nick Venn | AIRBAG | Post Producer |
Megan Glass | AIRBAG | Production Assistant |
James Ashbolt | Arc Edit | Editor |
Olivia Carolan | Arc Edit | Editorial Producer |
Damien Magee | Arc Edit | Editorial Assistant |
Lucas Baynes | Arc Edit | Editorial Assistant |
Ryan Brett | Manimal | Colourist/Editor |
Chelsea Nieper | Manimal | Colourist/Editor |
Tim Gartrell | Australian Marriage Equality | Campaign Director |
Helen Ross-Browne | Australian Marriage Equality | Campaign Director |
Kirk Marcolina | Australian Marriage Equality | Advertising and Brand Director |
Steph Lee | Australian Marriage Equality | Digital Campaigner |
Alison Levins | Wrigley Australia | Marketing Director |
Alexandra Hume | Wrigley Australia | Marketing Manager |
Our film captures the joy marriage brings to every couple, with powerful, universal moments cut from over 150 hours of real wedding footage donated by LGBTQI+ couples to reveal a simple truth — love is love regardless of gender. With zero production budget, it aired during the convergence of two significant moments — a postal vote that would determine the future of same-sex marriage, and the finale of TV’s highest rated celebration of heterosexual marriage, The Bachelor. The film aimed to influence fence-sitters to vote ‘Yes’ with an uplifting, human message, and boost morale of the vulnerable give hope to those feeling vulnerable and fearful, who would be affected by the outcome. Set to a cover of the iconic Crowded House track ‘Don't Dream It's Over’ performed by Australian artist, Sarah Blasko, the film creates a positive representation of same-sex marriage that every Australian, regardless of background, can relate to.
The greatest casting challenge was the 12 day deadline from idea to screen, the $0 production budget, and the need for emotionally resonant and authentic moments. Via social media, we asked for donated same-sex wedding footage, effectively casting real LGBTQI+ couples in the film. Over 5 days, we received 150 hours of footage, and used these as a screentest, considering look, chemistry and diversity. Those 150 hours were whittled down to 3 minutes of emotional highlights. Speaking individually to each of the couples (some also needed to perform media interviews), we narrowed these highlights down to the final cast. Due to the political nature of the film, we needed signed consent and police checks for the couples, and also for any recognisable guests. Many dropped off the list, fearing for their jobs or the public scrutiny, resulting in black holes in the edit, requiring new moments and new cast.