Title | CONVERSATIONS |
Brand | MAYBANK/MAYBANK SINGAPORE |
Product / Service | BRAND |
Category | A04. Production Design / Art Direction |
Entrant | BLAK LABS Singapore, SINGAPORE |
Idea Creation | BLAK LABS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
JustinLim | Blak Labs | Executive Creative Director |
Koh Hwee Peng | Blak Labs | Executive Creative Director |
Elon Law | Blak Labs | Copywriter |
Ann Tan | Blak labs | Agency Producer |
Caleb Huang | Small Shop | Director |
Carmen Chai | Small Shop | Producer |
The Story: Two sisters born into financial hardship created a make-believe red packet ceremony to escape their reality. But eventually, one sister's ambition and hunger for a better life tore them apart. This short film was written for Maybank as part of their online content to reinforce their brand positioning - humanising financial services.