Title | BEYOND NOW |
Brand | TOKYU GROUP |
Product / Service | SHIBUYA |
Category | A09. Sound Design |
Entrant | TOKYU AGENCY INC. Tokyo, JAPAN |
Idea Creation | TOKYU AGENCY INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Naotatsu Nozawa | Tokyu Agency Inc. | Creative Director/Planning Director/Director |
Yuto Tsukiashi | Tokyu Agency Inc. | Planner/Agency Producer |
Hayato Okitsu | Tokyu Agency Inc. | Planner/Agency Producer |
Tsubasa Matsumoto | Tokyu Agency Inc. | Copywriter |
Ryo Miyakawa | monopo | Copywriter |
Jin Okuma | monopo | Designer |
Kyotaro Hayashi | DRAWING AND MANUAL | Director/Editor/Cinematographer |
Kazushi Yamatani | YP | Cinematographer |
Seiya Matsumiya | BLACK CAT WHITE CAT | Music Producer |
Yuichiro Kotani | FREE | Music |
Kazuya Arai | FREE | Producer |
Yu Nagase | IEMOTO inc. | Editor |
Sai Hiroyuki | IEMOTO Inc. | Visual Effect |
The focus of attention this time is "life sound / breathing of people making Shibuya". Imagine a situation where no one is in the city. It is easy to imagine the lively scenic situation of the city. In this movie, we expressed that "life (sound)" inside the Shibuya as the "vessel", and the lively in which they overlap each other. Also, in order to express it, by combining the familiar sounds collected in Shibuya, we created one melody. "Living (life sound) of various people making up Shibuya colors and grows the town, so that we are headed towards Shibuya of the future." By telling this fact, it make Shibuya recognize as more relevant to myself, set them expectation Shibuya of the future.