NIKE HYPER COURT

TitleNIKE HYPER COURT
ClientNIKE
Product / ServiceNIKE
CategoryA12. Innovation in Production
EntrantWYD PRODUCTIONS Makati City, THE PHILIPPINES
Idea Creation BBH Singapore, SINGAPORE
Production WYD PRODUCTIONS Makati City, THE PHILIPPINES

Brief Explanation

Filipinos love and live basketball. But, in a third-world country, not everyone has the resources to up their game -- lack of proper training, not even having a coach, limited data on phone. The coaching content that is available is decidedly old-school and cumbersome. Nike Hyper Court, the first ever on-court digital experience that unlocks exclusive training content for players for free and without the need for data. Powered by Google with geotagging technology, it gives access to data-free coaching content based on the top players, all in the palm of their hands. Lebron’s power was shown through strong frames, tight lensing, and energetic animation like debris and cracks on hardwood floor. Durant’s versatility was shown through a mixed bag of camera tricks, edits, and, swag. We moved our camera through wide stretches of the floor to illustrate Kyrie’s quickness, coupled with quirky animations that heralded his off-court personality.

Credits

Name Company Position
Caloy Soliongco WYD Productions Inc. Director / Partner
Kyle Macatangay WYD Productions Inc. Editor