Title | OBSESSION FOR SMOOTHNESS |
Brand | DOUBLE A |
Product / Service | DOUBLE A |
Category | A07. Use of Original Music |
Entrant | AOI PRO. INC. Tokyo, JAPAN |
Idea Creation | SIX INC. Tokyo, JAPAN |
Idea Creation 2 | SPA-HAKUHODO CO. LTD. Bangkok, THAILAND |
Production | AOI PRO. INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Takeshi Nozoe | SIX inc. | Executive Creative Director |
Jin Saito | SIX inc. | Creative Director |
Kentaro Harano | Hakuhodo Inc. | Art Director |
Yuki Sudo | Spa-Hakuhodo Co., LTD | Account Executive |
Tsubasa Oyagi | SIX inc. | Planner |
Yusuke Tanaka | Caviar | Director |
Damian Kulash, Jr. | OK Go (Band) | Director |
Makoto Okuguchi | Freelance | Cinematographer |
Takeshi Tomasu | Freelance | Gaffer |
Shoko Akutagawa | Freelance | International Producer |
Keisuke Mizusako | AOI Pro. Inc. | Producer |
Masahiro Kawaguchi | AOI Pro. Inc. | Producer |
Tomohiro Umeyama | AOI Pro. Inc. | Production Manager |
Daito Manabe | Rhizomatiks Research | Planning Technical Director |
Motoi Ishibashi | Rhizomatiks Research | System Designer |
Satoshi Hori | Rhizomatiks Research | Planning Technical Director |
Yusuke Tomoto | Rhizomatiks Research | System Designer |
Shunsuke Kakuuchi | Freelance | Visual Effects Supervisor |
Hiromitsu Sunaga | Nishikaigan | Visual Effects Supervisor |
Yoshinori Numazawa | Nishikaigan | Visual Effects Supervisor |
Masaki Ishii | Nishikaigan | Visual Effects Supervisor |
Damian Kulash, Jr. | OK Go | Band |
Timothy Nordwind | OK Go | Band |
Andy Ross | OK Go | Band |
Dan Konopka | OK Go | Band |
Jun Hatano | Hakuhodo Inc. | Movie Planner |
Karan Singh | Freelance | Art Director |
The message was simply to convey that Double A’s paper is incredibly smooth. Our idea was “Printer Mapping.” OKGo performing and interacting in front of a constantly changing background made with papers coming out of a wall of printers. Smooth paper to print without mistakes was the foundation of this film. The directors played a significant role in creating the visual story that built up to the climax and entertained the viewers every second of the video which is 3min.35sec. long. Not only did they need to understand computer programming to know what can be done with it to push the project forward, they also needed to merge it into the film context to bring the project together as an entertainment piece.