OBSESSION FOR SMOOTHNESS

Bronze Spike
TitleOBSESSION FOR SMOOTHNESS
ClientDOUBLE A
Product / ServiceDOUBLE A
CategoryA07. Use of Original Music
EntrantAOI PRO. INC. Tokyo, JAPAN
Idea Creation SIX INC. Tokyo, JAPAN
Idea Creation 2 SPA-HAKUHODO CO. LTD. Bangkok, THAILAND
Production AOI PRO. INC. Tokyo, JAPAN

Brief Explanation

The message was simply to convey that Double A’s paper is incredibly smooth. Our idea was “Printer Mapping.” OKGo performing and interacting in front of a constantly changing background made with papers coming out of a wall of printers. Smooth paper to print without mistakes was the foundation of this film. The directors played a significant role in creating the visual story that built up to the climax and entertained the viewers every second of the video which is 3min.35sec. long. Not only did they need to understand computer programming to know what can be done with it to push the project forward, they also needed to merge it into the film context to bring the project together as an entertainment piece.

Credits

Name Company Position
Takeshi Nozoe SIX inc. Executive Creative Director
Jin Saito SIX inc. Creative Director
Kentaro Harano Hakuhodo Inc. Art Director
Yuki Sudo Spa-Hakuhodo Co., LTD Account Executive
Tsubasa Oyagi SIX inc. Planner
Yusuke Tanaka Caviar Director
Damian Kulash, Jr. OK Go (Band) Director
Makoto Okuguchi Freelance Cinematographer
Takeshi Tomasu Freelance Gaffer
Shoko Akutagawa Freelance International Producer
Keisuke Mizusako AOI Pro. Inc. Producer
Masahiro Kawaguchi AOI Pro. Inc. Producer
Tomohiro Umeyama AOI Pro. Inc. Production Manager
Daito Manabe Rhizomatiks Research Planning Technical Director
Motoi Ishibashi Rhizomatiks Research System Designer
Satoshi Hori Rhizomatiks Research Planning Technical Director
Yusuke Tomoto Rhizomatiks Research System Designer
Shunsuke Kakuuchi Freelance Visual Effects Supervisor
Hiromitsu Sunaga Nishikaigan Visual Effects Supervisor
Yoshinori Numazawa Nishikaigan Visual Effects Supervisor
Masaki Ishii Nishikaigan Visual Effects Supervisor
Damian Kulash, Jr. OK Go Band
Timothy Nordwind OK Go Band
Andy Ross OK Go Band
Dan Konopka OK Go Band
Jun Hatano Hakuhodo Inc. Movie Planner
Karan Singh Freelance Art Director
Links
Video URL