Title | THE ORIGINAL FLAVOUR 1/2 |
Brand | UNI PRESIDENT |
Product / Service | UNI NOODLE |
Category | A02. Script |
Entrant | ADK TAIWAN Taipei City, CHINESE TAIPEI |
Idea Creation | ADK TAIWAN Taipei City, CHINESE TAIPEI |
Production | INNOVATE FILMS Taipei City, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Richard Yu | ADK TAIWAN | Cheif Creative Officer |
Christine Yu | ADK TAIWAN | Senior Creative Director |
Christine Yu | ADK TAIWAN | Senior Creative Director |
Bell Bai | ADK TAIWAN | Art Director |
EM Chen | ADK TAIWAN | Art Director |
Arial Yu | ADK TAIWAN | Group Account Director |
Ling Ping | ADK TAIWAN | Account Director |
Joy Wang | ADK TAIWAN | Account Manager |
Ivy Lien | ADK TAIWAN | Production Manager |
Ging-Zim, Lo | Innovate Films | Director |
Richard Yu | ADK TAIWAN | Chief Creative Officer |
Hsinyi Huang | ADK TAIWAN | Associated Account Director |
In the House of Little Moments, an unchanged man and a fickle woman came across. One bowl of noodles came with two flavours and two viewpoints. The audience can choose to see the story from two sides, find interesting perspectives from two sides and meditate on changing or unchaged lifestyles. Are they a couple? Friends? Or only strangers? These terms are not enough to describe and explain their relation becase there are so many choices in their fantasy relation. It is not bad to watch the change of these two characters’ mood and feelings and also feel original and simple life. The core of the story is highly related to the quality of the Uni Noodle – a classic original flavor that never changes. So, we decide to emphasize the idea - “choosing Uni Noodle is really cool” and also increase people’s preference and strengthen the connection with “original flavor.”