THE ORIGINAL FLAVOUR 1/2

Short List
TitleTHE ORIGINAL FLAVOUR 1/2
ClientUNI PRESIDENT
Product / ServiceUNI NOODLE
CategoryA02. Script
EntrantADK TAIWAN Taipei City, CHINESE TAIPEI
Idea Creation ADK TAIWAN Taipei City, CHINESE TAIPEI
Production INNOVATE FILMS Taipei City, CHINESE TAIPEI

Brief Explanation

In the House of Little Moments, an unchanged man and a fickle woman came across. One bowl of noodles came with two flavours and two viewpoints. The audience can choose to see the story from two sides, find interesting perspectives from two sides and meditate on changing or unchaged lifestyles. Are they a couple? Friends? Or only strangers? These terms are not enough to describe and explain their relation becase there are so many choices in their fantasy relation. It is not bad to watch the change of these two characters’ mood and feelings and also feel original and simple life. The core of the story is highly related to the quality of the Uni Noodle – a classic original flavor that never changes. So, we decide to emphasize the idea - “choosing Uni Noodle is really cool” and also increase people’s preference and strengthen the connection with “original flavor.”

Credits

Name Company Position
Richard Yu ADK TAIWAN Cheif Creative Officer
Christine Yu ADK TAIWAN Senior Creative Director
Christine Yu ADK TAIWAN Senior Creative Director
Bell Bai ADK TAIWAN Art Director
EM Chen ADK TAIWAN Art Director
Arial Yu ADK TAIWAN Group Account Director
Ling Ping ADK TAIWAN Account Director
Joy Wang ADK TAIWAN Account Manager
Ivy Lien ADK TAIWAN Production Manager
Ging-Zim, Lo Innovate Films Director
Richard Yu ADK TAIWAN Chief Creative Officer
Hsinyi Huang ADK TAIWAN Associated Account Director
Links
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