| Title | YOU ARE THE 1. |
| Brand | EMG LUBRICANTS GODO KAISHA |
| Product / Service | MOBIL 1™ |
| Category | A01. Direction |
| Entrant | McCANN TOKYO, JAPAN |
| Idea Creation | McCANN TOKYO, JAPAN |
| Production | TYO INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Isamu Nakamura | McCann Tokyo | Exective Creative Director |
| Naoto Nishio | McCann Tokyo | Creative Director |
| Ryosuke Yoshitomi | McCann Tokyo | Creative Planner |
| Kanji Suzuki | McCann Tokyo | Account Supervisor |
| Jun Matsumoto | McCann Tokyo | Planning Director |
| Naoyuki Sawada | McCann Tokyo | Strategic Planner |
| Tatsuhiro Ishikawa | TYO Inc. TYO drive | Production Producer |
| Tomofumi Abe | TYO Inc. TYO drive | Production Producer |
| Ryota Saguchi | TYO Inc. TYO drive | Production Manager |
| Rio Kameshima | TYO Inc. TYO drive | Production Manager |
| TAKCOM | freelancer | Film Director |
| Makoto Tajima | Freelancer | Director of Photography |
| Masahiro Inoue | Freelancer | Gaffer |
| Takaharu Mouri | NKL Inc. | Grip |
| Tomohiko Tsujimoto | Freelancer | Choreographer |
| Shigeru Takahashi / Hideyuki Fujino | Freelancer | Car Stunts |
| Mirai Moriyama | Freelancer | Performer |
| Shinichi Miter | Freelancer | Stylist |
| Miho Tokiwa | Freelancer | Hair & Makeup Artist |
| Michinari Maeda | Taiyo Kikaku co.,ltd | Offline Editor |
| Masaki Mizuno | Khaki | Online Editor |
| Kouhei Nakama / Yasuaki Matsui / Kanako Kaeriyama | WOW inc. | CG |
| Takuma Watanabe | Freelancer | Music |
| Tsuyoshi Sakado | Freelancer | Mixer |
| Hirokazu Somemiya / Isanao Iwabuchi | Freelancer | Drone & Go Pro operator |
| Akihiko Miyara | ONPa | Sound Effect |
| Masamitsu Sato | Mic | Casting Director |
| Masahiro Ishiyama | Digital Garden Inc. | Colorist |
| Takuya Okada / Masayuki Tanaka | Recky Location Service | Location Coordinator |
Mobil 1's web video “You are the 1.” features the well-known Japanese dancer and actor Mirai Moriyama expressing Mobil 1’s message of “Reach No.1 in your own way, by taking your own path” through a one-of-a-kind dance performance. Embodying a race car uncompromisingly making its way toward the finish line, Mirai uses his whole body to express the brand’s message, fearlessly performing on an actual race circuit as race cars zoom past him at dangerously close range.
To maximize the output of the strategy, we chose to cast a well-known Japanese actor that did not rest on his laurels after gaining fame, but instead chose to go his own path as a singular artist of all expression. In the video, we had the actor “race” two speeding race cars on the circuit, the traditional image associated with Mobil 1, and had him express his own path to reaching the goal and becoming No.1.