| Title | PILIHANKU, CARAKU. |
| Brand | CELCOM AXIATA BERHAD |
| Product / Service | XPAX PREPAID |
| Category | A02. Script |
| Entrant | CELCOM Kuala Lumpur, MALAYSIA |
| Idea Creation | McCANN KUALA LUMPUR, MALAYSIA |
| Production | CARROT FILMS Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Gavin Hoh | McCann Worldgroup Malaysia | Chief Creative Officer |
| Adrian Ho | McCann Worldgroup Malaysia | Creative Director |
| Ayuni Safira | McCann Worldgroup Malaysia | Senior Copywriter |
| Pauline Moreira | McCann Worldgroup Malaysia | Head of Audio Visual Production |
| Mike Chong | McCann Worldgroup Malaysia | AV Producer |
| Seong Ng | McCann Worldgroup Malaysia | Chief Creative Officer |
The story follows the relationship between a father and son, Budri, who appears to have misplaced priorities when it comes to holding down a steady job. Much to the chagrin of the father. This apparent lack of urgency drives a wedge between the both of them and we see the father noticeably giving up on him, especially after Budri forsakes yet another job to go off on another trip. Budri’s father is understandably upset with his son’s sense of entitlement as he thought he raised him better. Through the help of Budri’s little sister, the reason for his travelling finally reveals itself and forces him to rethink his judgement on his son.