MAKING THE CUT

Short List
TitleMAKING THE CUT
BrandCELCOM AXIATA BERHAD
Product / ServiceXPAX PREPAID
CategoryA07. Use of Original Music
EntrantCELCOM Kuala Lumpur, MALAYSIA
Idea Creation McCANN KUALA LUMPUR, MALAYSIA
Production FUSE ASIA Petaling Jaya, MALAYSIA

Credits

Name Company Position
Gavin Hoh McCann Worldgroup Malaysia Chief Creative Officer
Adrian Ho McCann Worldgroup Malaysia Creative Director
Mike Chong McCann Worldgroup Malaysia AV Producer
Pauline Moreira McCann Worldgroup Malaysia Head of Audio Visual Production
Seong Ng McCann Worldgroup Malaysia Chief Creative Officer

Brief Explanation

Parents tend to put a lot of their hopes and wishes onto their children. Some more so than others. To the point of living their lives vicariously through their kids. The story follows Lucy, a millennial teenager, who tries to balance between following her heart and what her mum expects of her. Lucy incurs her mother’s wrath by cutting her long hair, going against her wishes. A cold war between them ensues, which Lucy tries to diffuse without luck. Lucy’s mother eventually finds out the real reason behind her actions and learns to accept her daughter’s decisions.

Links
Video URL