ELEMENTS - WHAT'S YOURS?

TitleELEMENTS - WHAT'S YOURS?
BrandSEJALIN ENTERPRISES SDN BHD
Product / ServiceIN YOUR LMN
CategoryA02. Script
EntrantHOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM
Idea Creation HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM
Idea Creation 2 LMN Bandar Seri Begawan, BRUNEI DARUSSALAM
Media Placement HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM
Production HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM
Additional Company SEJALIN ENTERPRISES SDN BHD Bandar Seri Begawan, BRUNEI DARUSSALAM

Credits

Name Company Position
Michelle Tan Hoco Agency Copywriter
Howard Lim Hoco Agency Copywriter
Erwan Mugit Hoco Agency Production Manager
Joshua Lew Hoco Agency Accounts & Planning Execution Manager
Randy Lim Hoco Agency Agency Manager
Hon Kar Wen Hoco Agency Jr. Communication Associate

Brief Explanation

LMN is a Bruneian fashion brand that prides itself in its contemporary style of clothing. In conjunction with the launch of their fashion line, we created a five part mini series that highlighted the correlation between clothing, emotions and the natural elements, i.e fire, wind, water and earth. As abstract as fashion videos go, this doesn’t deter much from that trait. This final video highlights clips from the previous four videos and binds them together to show a more evident storyline between them. Featuring the client herself, the narration shows an epiphany has risen and now there is a stability in knowing one’s self. The statement at the end of the video solidifies the client’s newfound confidence in herself and her work, but it doesn’t stop there. She invites the audience to find their own element for themselves too.