Title | ELEMENTS - WHAT'S YOURS? |
Brand | SEJALIN ENTERPRISES SDN BHD |
Product / Service | IN YOUR LMN |
Category | A02. Script |
Entrant | HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM |
Idea Creation | HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM |
Idea Creation 2 | LMN Bandar Seri Begawan, BRUNEI DARUSSALAM |
Media Placement | HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM |
Production | HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM |
Additional Company | SEJALIN ENTERPRISES SDN BHD Bandar Seri Begawan, BRUNEI DARUSSALAM |
Name | Company | Position |
---|---|---|
Michelle Tan | Hoco Agency | Copywriter |
Howard Lim | Hoco Agency | Copywriter |
Erwan Mugit | Hoco Agency | Production Manager |
Joshua Lew | Hoco Agency | Accounts & Planning Execution Manager |
Randy Lim | Hoco Agency | Agency Manager |
Hon Kar Wen | Hoco Agency | Jr. Communication Associate |
LMN is a Bruneian fashion brand that prides itself in its contemporary style of clothing. In conjunction with the launch of their fashion line, we created a five part mini series that highlighted the correlation between clothing, emotions and the natural elements, i.e fire, wind, water and earth. As abstract as fashion videos go, this doesn’t deter much from that trait. This final video highlights clips from the previous four videos and binds them together to show a more evident storyline between them. Featuring the client herself, the narration shows an epiphany has risen and now there is a stability in knowing one’s self. The statement at the end of the video solidifies the client’s newfound confidence in herself and her work, but it doesn’t stop there. She invites the audience to find their own element for themselves too.