TEA SOCIETY

TitleTEA SOCIETY
BrandAMAR TEA PVT. LTD.
Product / ServiceSOCIETY TEA
CategoryA07. Use of Original Music
EntrantBLACK SWAN LIFE COMMUNICATIONS Mumbai, INDIA
Idea Creation BLACK SWAN LIFE COMMUNICATIONS Mumbai, INDIA

Credits

Name Company Position
Sukumar Menon Black Swan Life Creative Head
Naisho Abraham Black Swan Life Design Head
Rasika Banerjee Black Swan Life Brand Strategist
Prathyush Menon Black Swan Life Account Manager
Karan Shah Amar Tea Pvt. Ltd. Director
Chintan Shah Amar Tea Pvt. Ltd. Director
Sohrab Nicholson Salvage Audio Collective Music Director
Rohan Ramanna Salvage Audio Collective Music Director

Brief Explanation

Flip the brand name Society Tea and it becomes Tea Society. India is a Tea Society. In a morning to evening metaphorical span, the film plays out a visual and sonic essay as it traverses the four corners of India to capture the nuances of tea and how it is an integral part of the everyday life of most Indians. The film subtly shows how tea weaves seamlessly into the different things we do through the day, and showcases how it is a unifying factor in a diverse society like India. The musical lens was ‘to capture magical everyday surrealism’.

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