Title | TEA SOCIETY |
Brand | AMAR TEA PVT. LTD. |
Product / Service | SOCIETY TEA |
Category | A07. Use of Original Music |
Entrant | BLACK SWAN LIFE COMMUNICATIONS Mumbai, INDIA |
Idea Creation | BLACK SWAN LIFE COMMUNICATIONS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sukumar Menon | Black Swan Life | Creative Head |
Naisho Abraham | Black Swan Life | Design Head |
Rasika Banerjee | Black Swan Life | Brand Strategist |
Prathyush Menon | Black Swan Life | Account Manager |
Karan Shah | Amar Tea Pvt. Ltd. | Director |
Chintan Shah | Amar Tea Pvt. Ltd. | Director |
Sohrab Nicholson | Salvage Audio Collective | Music Director |
Rohan Ramanna | Salvage Audio Collective | Music Director |
Flip the brand name Society Tea and it becomes Tea Society. India is a Tea Society. In a morning to evening metaphorical span, the film plays out a visual and sonic essay as it traverses the four corners of India to capture the nuances of tea and how it is an integral part of the everyday life of most Indians. The film subtly shows how tea weaves seamlessly into the different things we do through the day, and showcases how it is a unifying factor in a diverse society like India. The musical lens was ‘to capture magical everyday surrealism’.