LOVE WINTER 'NUP'

TitleLOVE WINTER 'NUP'
BrandAUSTRALIAN GAS NETWORKS
Product / ServiceNATURAL GAS
CategoryA02. Script
EntrantCHE PROXIMITY Melbourne, AUSTRALIA
Idea Creation CHE PROXIMITY Melbourne, AUSTRALIA
Media Placement CHE PROXIMITY Melbourne, AUSTRALIA
Production CHE PROXIMITY Melbourne, AUSTRALIA
Production 2 FINCH Melbourne, AUSTRALIA

Credits

Name Company Position
Ant White CHE Proximity Chief Creative Officer
Glen Dickson CHE Proximity Group Creative Director
Joe Hill CHE Proximity Creative Director
Garret Fitzgerald CHE Proximity Creative Director
Jen Livingston CHE Proximity Senior Producer
Matt Alpass CHE Proximity Head of Craft
Matt Thompson CHE Proximity Sound Engineer
Callum McGregor CHE Proximity Designer
Andrew Drougas CHE Proximity Chief Operating Officer
Bryce Coombe CHE Proximity Client Partner
Tom Blackburn CHE Proximity Senior Account Director
Hanna Scott CHE Proximity Senior Account Manager
Kyle Gradidge CHE Proximity Account Executive
Nathan Rogers CHE Proximity Planning Director
Jae Morrison FINCH Director
Corey Esse FINCH Executive Producer
Kate Merrin FINCH Producer
Matt Toll Freelance DOP
Patrick Bennet Freelance Prod Designer
Jo Scott The Butchery Editor
Jon Holmes Freelance Flame / Online
Marty Greer Freelance Colourist

Brief Explanation

When you’re cosy inside, it’s much harder to go outside and ‘Nup’ captures that feeling. In the spot we watch a pyjama clad woman in full relaxation mode by the gas fire. Despite her phone buzzing with texts and calls, she’s made the decision to say ‘nup’ to the outside world. Backed by an iconic track (Funky Cold Medina) and an all-knowing voiceover, we watch as she kicks back, drinks a red wine, and stuffs her face with treats.