AUTOADS

TitleAUTOADS
ClientCARSALES.COM.AU
Product / ServiceONLINE AUTOMOTIVE CLASSIFIEDS
CategoryA12. Innovation in Production
EntrantCHE PROXIMITY Melbourne, AUSTRALIA
Idea Creation CHE PROXIMITY Melbourne, AUSTRALIA
Media Placement CHE PROXIMITY Melbourne, AUSTRALIA
Production CHE PROXIMITY Melbourne, AUSTRALIA
Production 2 GUILTY CONTENT Melbourne, AUSTRALIA

Brief Explanation

There wasn’t just one film. We created a platform that harnessed online car classifieds data to create thousands upon thousands of unique, expensive feeling, one-of-a-kind car ads for every Australian trying to sell their second-hand car. The platform automatically scraped the seller’s data and matched it with over 500 pre-recorded scenes and 5,000 VO clips, to make the five unique ads. Each ad played off a classic car ad theme: Adventure, Luxury, City, Tough and Family. The commercials followed a suitably over-the-top character through a mixture of ‘presenter’ shots, cut together with each seller’s own amateur car photographs to provide all the information a potential buyer needed. With over 1.2 trillion possible combinations, no two ads will ever be the same.

Credits

Name Company Position
Ant White CHE Proximity Chief Creative Officer
Glen Dickson CHE Proximity Group Creative Director
Chris Andrews CHE Proximity Creative Director
Joe Hill CHE Proximity Creative Director
Garret Fitzgerald CHE Proximity Creative Director
Cameron Bell CHE Proximity Senior Copywriter
Sam Dickson CHE Proximity Senior Art Director
Julie Duff CHE Proximity Head of CHEP Films
Elena Szymanski CHE Proximity CHEP Films Producer
Damian Capicchiano CHE Proximity Senior Editor
Matt Thompson CHE Proximity Sound Engineer
Matt Rose CHE Proximity Technical Director - Products & Communications
Hoang Nguyen CHE Proximity Technical Director - Web & Platform
Andy Stewart CHE Proximity Creative Technologist
Sam Bury CHE Proximity Digital Producer
Chris Howatson CHE Proximity CEO
Andrew Drougas CHE Proximity Chief Operating Officer
Jess Hughes CHE Proximity Group Account Director
Sarah Newell CHE Proximity Account Director
James Needham CHE Proximity Planning Director
Loner Studio Loner Studio Music
Tony Rogers Guilty Director
Jason Byrne Guilty Producer
Rohan Timlock Guilty Producer
Kellie Cordner carsales.com.au Chief Marketing Officer
Trudi Sampola carsales.com.au Group Marketing Manager
Jun Lee Sia carsales.com.au Brand Manager
Caitlin Retell carsales.com.au Digital Specialist
Luke Bronts carsales.com.au Development Manager
Sarah-Lucy Price carsales.com.au PR Director
Links
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