Brief Explanation

We see a woman heading up a mountain. She walks on a platform, overhanging a cliff. We see safety equipment being put on her. She stands at the edge of the platform and takes a deep breath. Just then, the director yells cut. The director reveals that he had a heart attack and that if it wasn't for modern medicine he wouldn't have been there directing that film. We see other members of the cast and crew reveal how they too wouldn't have been there without modern medicine. We cut back to the woman standing at the edge of the platform. She reveals that she had vertigo and bungee jumps off the platform. We hear the VO artist. She reveals that she’s a cancer survivor. She then talks about how modern medicine has helped people like her lead better lives.

Our entire cast and crew were made up of people living with significant health conditions. From a director who overcame a heart attack; to a voice over artist who fought cancer, every individual involved in the making of the film had a story to tell on how they overcame their heath condition to pursue all that inspires them. This campaign is about telling the story of their spirit and inspiring others to feel they too can do the same. They weren’t just making the ad, they were real life testimonies of modern medicine that became the ad. The film was only possible because of their spirit, backed by modern healthcare and Abbott’s breakthrough products.