| Title | YOU ARE THE 1. |
| Brand | EMG LUBRICANTS GODO KAISHA |
| Product / Service | MOBIL 1™ |
| Category | A03. Casting |
| Entrant | McCANN TOKYO, JAPAN |
| Idea Creation | McCANN TOKYO, JAPAN |
| Production | TYO INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Isamu Nakamura | McCann Tokyo | Exective Creative Director |
| Naoto Nishio | McCann Tokyo | Creative Director |
| Ryosuke Yoshitomi | McCann Tokyo | Creative Planner |
| Kanji Suzuki | McCann Tokyo | Account Supervisor |
| Jun Matsumoto | McCann Tokyo | Planning Director |
| Naoyuki Sawada | McCann Tokyo | Strategic Planner |
| Tatsuhiro Ishikawa | TYO Inc. TYO drive | Production Producer |
| Tomofumi Abe | TYO Inc. TYO drive | Production Producer |
| Ryota Saguchi | TYO Inc. TYO drive | Production Manager |
| Rio Kameshima | TYO Inc. TYO drive | Production Manager |
| TAKCOM | freelancer | Film Director |
| Makoto Tajima | Freelancer | Director of Photography |
| Masahiro Inoue | Freelancer | Gaffer |
| Takaharu Mouri | NKL Inc. | Grip |
| Tomohiko Tsujimoto | Freelancer | Choreographer |
| Shigeru Takahashi / Hideyuki Fujino | Freelancer | Car Stunts |
| Mirai Moriyama | Freelancer | Performer |
| Shinichi Miter | Freelancer | Stylist |
| Miho Tokiwa | Freelancer | Hair & Makeup Artist |
| Michinari Maeda | Taiyo Kikaku co.,ltd | Offline Editor |
| Masaki Mizuno | Khaki | Online Editor |
| Kouhei Nakama / Yasuaki Matsui / Kanako Kaeriyama | WOW inc. | CG |
| Takuma Watanabe | Freelancer | Music |
| Tsuyoshi Sakado | Freelancer | Mixer |
| Hirokazu Somemiya / Isanao Iwabuchi | Freelancer | Drone & Go Pro operator |
| Akihiko Miyara | ONPa | Sound Effect |
| Masamitsu Sato | Mic | Casting Director |
| Masahiro Ishiyama | Digital Garden Inc. | Colorist |
| Takuya Okada / Masayuki Tanaka | Recky Location Service | Location Coordinator |
Mobil 1’s message “You are the 1.” expresses the brand’s spirit of rooting for and supporting those that go their own path to become No.1 in their own unique way. One man was chosen to embody this message and spirit of the brand. On a race circuit, he steadily moves toward the goal along with two race cars. Despite being overtaken repeatedly and becoming worn out, he resolutely continues his own path to reach the goal at his own pace. His striving is captured in the style of a documentary.
After deciding on the message of “You are the 1.” we listed up people that are singular in their various fields to symbolize all people that go their own path to become No.1 in their own unique way, the people the brand’s message is intended for. From a list consisting of various musicians, athletes, and actors, we chose Mirai Moriyama, a talent known most famously by young people (the target) as an actor, but who, in recent years, is resolutely pursuing his own path as a singular artist of all expression.