SHANGHAI FAST

TitleSHANGHAI FAST
BrandNIKE
Product / ServiceSHANGHAI JUST DO IT
CategoryA01. Direction
EntrantSTINK Shanghai, CHINA
Idea Creation WIEDEN+KENNEDY SHANGHAI, CHINA
Production STINK Shanghai, CHINA

Credits

Name Company Position
Ian Toombs Wieden+Kennedy Shanghai Executive Creative Director
Vivian Yong Wieden+Kennedy Shanghai Executive Creative Director
Erwin Federizo Wieden+Kennedy Shanghai Creative Director
Max Pilwat Wieden+Kennedy Shanghai Art Director
Arlene Lu Wieden+Kennedy Shanghai Copywriter
RunQ Zhang Wieden+Kennedy Shanghai Copywriter
Marula Vaz Wieden+Kennedy Shanghai Sr. Experiential Creative
Sanne Drogtrop Wieden+Kennedy Shanghai Head of Integrated Production
Bernice Wong Wieden+Kennedy Shanghai Executive Producer
Raymond Lau Wieden+Kennedy Shanghai Senior Producer
Nicolas Winding Refn Stink Films Director
Jo Chan Jo Chan 1st AD
Desmond Loh Stink Films Managing Director / EP
Brenda Tham Stink Films Executive Producer
Julie Chen Stink Films Line Producer
Li Jia Li Jia Line Producer
Allen Tsao Allen Tsao Production Manager
Adolpho Veloso Adolpho Veloso DOP
Florian Hatwagner Gimbalninja Main Camera Operator
Myron Mance Myron Mance Camera Operator II
Chang Hsiao Shu Chang Hsiao Shu Art Director
Julian Mei Julian Mei Wardrobe Stylist
Damian Huang Damian Huang Wardrobe Stylist
Eddie McClements Playmaker Sports Coach
Saar Klein LOST PLANET Editor
Jason Hinkley LOST PLANET Editor
Tom Poole COMPANY 3 Colorist
Jane Studios Jane Studios Post EFX
Cliff Martinez Cliff Martinez Music Composition
Aaron Glascock Aaron Glascock Sound and Mixing

Brief Explanation

The film begins with a riddle with no answer that draws our runner into his pursuit. We tap into his escalating intrigue, as the city and its ghost-like messengers urge him to move faster and faster. His experience becomes adrenalised, as he comes close to catching up to the shapeshifters in front of him, but never attains them. Shanghai, the city of the future becomes an exciting catalyst for the spot. The city urges and taunts. Our main runner is an almost nameless person, an everyman whose experience, vision and drive become inspired by Shanghai. This isn’t a film about unattainable athletics, but real people, real events, where the adrenaline and desire our runner experiences becomes a mirror into an almost mythical world. The city becomes the protagonist, urging him and us forward, until he becomes a symbol of the city, urging others forward… to Just Do It… Shanghai-style.

Execution

We had to capture the mechanics, the danger, the obsessive intrigue of the chase and the runner’s close-up emotion and desire that made our film’s experience visceral and memorable. The chase wasn’t just a mechanical device, but an emotional journey for the runner. We continually tapped into our main runner’s emotion, so we could believe and relate to his drive to keep up with the speed of Shanghai as manifested by its messengers. It was an athletic and spiritual game of cat-and-mouse in one of the fastest cities in the world.