THE STORY OF STICKY RICE

TitleTHE STORY OF STICKY RICE
BrandWU FANG ZHAI
Product / ServiceZONGZI (STICKY RICE DUMPLINGS)
CategoryA01. Direction
EntrantSTINK Shanghai, CHINA
Idea Creation SOCIALAB Shanghai, CHINA
Production STINK Shanghai, CHINA

Credits

Name Company Position
Li Jianbo SOCIALAB (BEIJING) Creative Director
Zhu Qin SOCIALAB (BEIJING) Copywriter
Yue Kaiqiang SOCIALAB (BEIJING) Copywriter
Zhang Dongwei SOCIALAB (BEIJING) Art Director
Xin Wan SOCIALAB (BEIJING) Account
Nieto Stink Films Director
Desmond Loh Stink Films Managing Director / EP
Sally Shi Stink Films Executive Producer
Julie Chen Stink Films Producer
Dylan Doyle Dylan Doyle DOP
He Yang He Yang Art Director
A Hong A Hong 1st AD
Tao Lei Tao Lei Gaffer
Da Qian Da Qian Line Producer
Yangyang Yangyang Production Assistant
Yixuan Tong Yixuan Tong Production Assistant
Bobby Wu Bobby Wu Production Assistant
Fang Hui Amusing studio Casting Director
Ding Mu Ding Mu Stylist
Jin Di Jin Di Editor
Simon Astbury DDPO Colorist
Hue-VFX Shanghai Hue-VFX Shanghai Post EFX
Tanzhensi Tanzhensi Matte-painting artist
Smile Studio Smile Studio Music & Sound Design & Mixing

Brief Explanation

This epic odyssey began in ancient times and ends today. The best sticky rice makes the best Zongzi, so-called 'sticky rice dumplings.' This is a story about an arduous journey that never saw the return of our 605 part-grain-part-man community. The Grainmen were brought to life with our director's wicked sense of ingenuity, albeit within an emotional parting lies their destiny pervaded with hopelessness and uncertainties.

Execution

To convey the precious source of glutinous rice grain and the presence of apocalyptic dread in the copywriting, director not only collaborated with a matte painter to conceive a magical universe that spanned a multitude of dimensions, he also created a ritualistic dance sequence for the film. All performers had to be in such a trance that they dance on command, any shoddy performance was rumoured to be severely punished. Every detail of each Grainmen was carefully calculated. From the styling to the casting, the earthy flavour and palatability of each grain was transpired through each set of costume and actor. The headgears were specially designed by our multi-talented director so that the audience can identify and reminisce on the grain characters long after they watch the film. Worn with a loincloth and black sandals, not forgetting those green sacks, life should be as absurd as it can be.