Title | TIFFANY BLUE |
Brand | TIFFANY & CO. JAPAN INC., RECRUIT MARKETING PARTNERS CO.,LTD. |
Product / Service | TIFFANY / ENGAGEMENT RING |
Category | A01. Direction |
Entrant | GEEK PICTURES Tokyo, JAPAN |
Idea Creation | GENKI KAWAMURA INC. Tokyo, JAPAN |
Production | GEEK PICTURES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Genki Kawamura | Genki Kawamura Inc. | Creative Director |
Yuichi Kodama | vivision | Director / Offline Editor |
Keiko Fujimura | TV MAN UNION, INC. | Casting Producer |
Ai Kashima | Genki Kawamura Inc. | Agency Producer |
Masato Sato | GEEK PICTURES INC. | Production Producer |
Shunsuke Kishimoto | GEEK PICTURES INC. | Production Manager |
Tetsuya Kondoh | THE OCTOPUS | Cinematographer |
Satoshi Mizoguchi | N/A | Gaffer |
Ryo Sugimoto | Nouvelle Vague Co., Ltd. | Production Designer |
Hiromi Shintani | N/A | Costume Design |
Kazune Masutomi | N/A | Sound Department |
Yoshiaki Tokunaga | ONPa | Sound Effects |
Natsumi Tomita | ONPa | Sound Effects |
Kana Sanada | jitto inc. | Online Editor |
Akio Sakamaki | jitto inc. | Online Editor |
Shinji Tsuchiya | jitto inc. | Post Producer |
Ayako Osumi | GUILD MANAGEMENT | Colorist |
A man working towards his dream at a bistro in Shinjuku, and a woman leading a fulfilling life in her own way as a lowly office worker. While casually spending a typical day, a decision made at a certain moment leads to action. Though not easy by any means, by taking this step, an ordinary day is suddenly transformed into an extraordinarily special day. A story depicting the lives of a couple right up until the marriage proposal.
We scattered the key color of Tiffany blue throughout the work, and used it at the end as well to portray it as a color that attracts happiness. Although an advertisement for wedding rings, rather than going for a romantic depiction, we focused on the daily lives of a man and woman working hard in a city (which is exactly why they don't have time to meet each other). For young Japanese in everyday life, the spread of SNS may have made communication easier, while also making marriage take less priority, so we wanted to depict a moment showing how Tiffany can be there for them and help bring about that special occasion.