Title | KINDLE WORLD BOOK DAY #CHASETHELIGHT ART INSTALLATION EXPERIENCE |
Brand | AMAZON KINDLE |
Product / Service | KINDLE |
Category | A12. Innovation in Production |
Entrant | INNOKIDS COMMUNICATIONS Beijing, CHINA |
Idea Creation | INNOKIDS COMMUNICATIONS Beijing, CHINA |
Production | INNOKIDS COMMUNICATIONS Beijing, CHINA |
Name | Company | Position |
---|---|---|
Mao Chao | Innokids Communications Limited | Founder and CEO |
Wang Cong | Innokids Communications Limited | Creative Partner |
Liu Yang | Innokids Communications Limited | Account Manager |
Wang Panpan | Innokids Communications Limited | Account Executive |
Zheng Yinling | Innokids Communications Limited | Account Executive |
Gao Peng | Innokids Communications Limited | Art Director |
E Jingxin | Innokids Communications Limited | Copywriter |
Wang Xiaodong | Innokids Communications Limited | Copywriter |
Yang Ying | Innokids Communications Limited | Designer |
Zhou Zixiang | Innokids Communications Limited | Video Producer |
Treeman Liu | Innokids Communications Limited | Executive Producer |
AIBA SHIORI | Innokids Communications Limited | Installation Artist |
Wei Yao Hsu | Innokids Communications Limited | Director |
KAMIMURA MEGUMI | Innokids Communications Limited | Vice Director |
Tony Xu | Innokids Communications Limited | Tech Director |
Maggie Jiang | Innokids Communications Limited | Producer |
Dami | Innokids Communications Limited | Photography |
Reading is like a journey chasing the light, at 2018 World Book Day we want to bring more audience back to the world of reading. In the theme of #Chasethelight, We cooperate with installation artists to create the core content - the art of light and shadow. We turn various ordinary objects and small parts (such as pins, books, compasses, dismantled Kindle equipment, etc.) into props, which are placed in a fixed position after precise measurement and calculation. We arrange a train equipped with a LED light travels along a fixed path between the props. The moving lights will project the props onto the walls around it, create a rich and varied scene. We use this form of expression to create a complete story, explain the amazing journey to the world of reading. No computer animation was used in the production. When we launched the making of, people were impressed.