KINDLE WORLD BOOK DAY #CHASETHELIGHT ART INSTALLATION EXPERIENCE

TitleKINDLE WORLD BOOK DAY #CHASETHELIGHT ART INSTALLATION EXPERIENCE
ClientAMAZON KINDLE
Product / ServiceKINDLE
CategoryA12. Innovation in Production
EntrantINNOKIDS COMMUNICATIONS Beijing, CHINA
Idea Creation INNOKIDS COMMUNICATIONS Beijing, CHINA
Production INNOKIDS COMMUNICATIONS Beijing, CHINA

Brief Explanation

Reading is like a journey chasing the light, at 2018 World Book Day we want to bring more audience back to the world of reading. In the theme of #Chasethelight, We cooperate with installation artists to create the core content - the art of light and shadow. We turn various ordinary objects and small parts (such as pins, books, compasses, dismantled Kindle equipment, etc.) into props, which are placed in a fixed position after precise measurement and calculation. We arrange a train equipped with a LED light travels along a fixed path between the props. The moving lights will project the props onto the walls around it, create a rich and varied scene. We use this form of expression to create a complete story, explain the amazing journey to the world of reading. No computer animation was used in the production. When we launched the making of, people were impressed.

Credits

Name Company Position
Mao Chao Innokids Communications Limited Founder and CEO
Wang Cong Innokids Communications Limited Creative Partner
Liu Yang Innokids Communications Limited Account Manager
Wang Panpan Innokids Communications Limited Account Executive
Zheng Yinling Innokids Communications Limited Account Executive
Gao Peng Innokids Communications Limited Art Director
E Jingxin Innokids Communications Limited Copywriter
Wang Xiaodong Innokids Communications Limited Copywriter
Yang Ying Innokids Communications Limited Designer
Zhou Zixiang Innokids Communications Limited Video Producer
Treeman Liu Innokids Communications Limited Executive Producer
AIBA SHIORI Innokids Communications Limited Installation Artist
Wei Yao Hsu Innokids Communications Limited Director
KAMIMURA MEGUMI Innokids Communications Limited Vice Director
Tony Xu Innokids Communications Limited Tech Director
Maggie Jiang Innokids Communications Limited Producer
Dami Innokids Communications Limited Photography
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