DEPARTMENT OF LOST NIGHTS

TitleDEPARTMENT OF LOST NIGHTS
BrandHEALTH PROMOTION AGENCY
Product / ServiceSAY YEAH, NAH
CategoryA01. Direction
EntrantSCOUNDREL Sydney, AUSTRALIA
Idea Creation FCB NEW ZEALAND Auckland, NEW ZEALAND
Production SCOUNDREL Sydney, AUSTRALIA

Credits

Name Company Position
Daniel Warwick Scoundrel Films Director
Adrian Shapiro Scoundrel Films Executive Producer
James Mok FCB New Zealand Regional Executive Creative Director
Tony Clewett FCB New Zealand Executive Creative Director
David Shirley FCB New Zealand Senior Creative
Melina Fiolitakis FCB New Zealand Art Director
Jenni Doubleday FCB New Zealand Creative Services Director
Pip Mayne FCB New Zealand Head of Content
Rebecca Casey FCB New Zealand Producer
Sean Keaney FCB New Zealand General Manager
Chanelle McDonald FCB New Zealand Senior Account Director
Jade Seaton FCB New Zealand Account Manager
Carl Sarney FCB New Zealand Senior Strategist
Clive Nelson Health Promotion Agency Chief Executive
Wendy Billingsley Health Promotion Agency Mngr Programme | Marketing & Communications
Kathy Compton Health Promotion Agency Marketing Team Lead
Sarah Bain Health Promotion Agency Account Lead, Communications & Capacity
Claire Kelly n/a n/a
Ginny Loane n/a n/a
Neville Stevenson n/a n/a
Tim Mauger The Butchery Editor
James Bamford The Mill Colourist
Blockhead Blockhead Post Production
Simon Lister Nylon Studios Creative Director

Brief Explanation

Mark is a lovable, but misguided character, on a night out with his mates. He over-eagerly downs an entire pint of beer and reaches that tipping point, when “fun night out” turns into “one too many”. It’s at this point that glitchy, overall-clad removal men from the Department of Lost Nights step into his head, work order in hand, to repossess his memories. They install Mark’s gently-nodding mannequin doppelganger to see out the night, while he’s escorted down an escalator, which has appeared in the middle of the bar. Their escalator ride ends in an awkward, pepto-pink waiting room, where Mark is left to sit in silence on a bench. No longer an active participant, Mark watches on, confused and dismayed, as the best memories from his night are wheeled away on hand trolleys.

Execution

The main directorial challenge here was to lure people into watching the film by creating something whacky, entertaining and relatable, only to then let it drift into a painful psycho world to demonstrate what fools we make of ourselves when over consuming alcohol. And then finally make the hangover headache kick in visually and acoustically. The monotonous music was key, as it drives the viewer from one emotional state to the next without really changing and then turns into a full blown headache at the end. Generally it was extremely important to get the message across without raising a finger too much and also without just being silly.

Links

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