| Title | KEEP IT PURE |
| Brand | STEINLAGER |
| Product / Service | STEINLAGER PURE |
| Category | A05. Cinematography |
| Entrant | SCOUNDREL Sydney, AUSTRALIA |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Production | SCOUNDREL Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
| Shane Bradnick | DDB Group New Zealand | Executive Creative Director |
| Rory McKechnie | DDB Group New Zealand | Creative Director |
| Nicole Sykes | DDB Group New Zealand | Creative Director |
| Zac Lancaster | DDB Group New Zealand | Art Director |
| Jenny Travers | DDB Group New Zealand | Senior Account Director |
| Michael Doolan | DDB Group New Zealand | Senior Account Manager |
| Rupert Price | DDB Group New Zealand | Strategy Director |
| Judy Thompson | DDB Group New Zealand | Agency Executive Producer |
| Samantha Royal | DDB Group New Zealand | Senior Agency Producer |
| Tom Noakes | Scoundrel Films | Director |
| Adrian Shapiro | Scoundrel Films | Executive Producer |
| Claire Kelly | n/a | Producer |
| Ginny Loane | n/a | Director of Photography |
| Neville Stevenson | n/a | Production Designer |
| Adam Wills | Adam Wills | Founder |
| Blockhead | Blockhead | Post Production |
| Liquid Studios | Liquid Studios | Sound Studio |
| Cam Ballantyne | n/a | n/a |
The story of New Zealand infamous pirate radio station, Radio Hauraki is one of determination. Passion. Rebellion. Of catastrophe, loss, and ultimate triumph, set against a backdrop of beer, cigarettes, and coffee. But underneath all that excitement and bravado is a touching and inspiring connection shared between a father and son. This Steinlager spot is a toast from international DJ superstar Zane Lowe to the guy who made it all possible and fought for New Zealanders right to uncensored music and free speech, his dad, Derek. And as intimate and humbling as the sentiment may be, we honour Derek Lowe with a blockbuster recreation that captures the insanity of his pioneering days aboard the pirate radio station, Radio Hauraki, in a moment of peril.