STOP THE HORROR

Silver Spike
TitleSTOP THE HORROR
BrandGO GENTLE AUSTRALIA
Product / ServiceGO GENTLE AUSTRALIA
CategoryA06. Editing
EntrantARC EDIT Sydney, AUSTRALIA
Idea Creation CUMMINS & PARTNERS Sydney, AUSTRALIA
Production ARC EDIT Sydney, AUSTRALIA
Production 2 REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Additional Company GO GENTLE AUSTRALIA St Leonards, AUSTRALIA

Credits

Name Company Position
Tom Martin Cummins & Partners ECD
Julian Schreiber Cummins & Partners ECD
Mandie van der Merwe Cummins & Partners Creative Director
Avish Gordhan Cummins & Partners Creative Director
Olivia Etzine Cummins & Partners Integration Manager
Joe Godsell Cummins & Partners Group Account Director
Celia Karl Cummins & Partners Executive Digital Producer
James Tammesild Cummins & Partners Digital Producer
Georgia Pedersen Cummins & Partners Digital Media Manager
Justin Kurzel Revolver / Will O'Rourke Director
Michael Ritchie Revolver / Will O'Rourke MD / Executive Producer
Pip Smart Revolver / Will O'Rourke Executive Producer
Serena Paull Revolver / Will O'Rourke Producer
Alex Kember Revolver / Will O'Rourke Producer
Richard Betts Fin Design + Effects VFX Compositer
Emily Newbould Fin Design + Effects VFX Producer
Peter Sciberras ARC EDIT Editor & Owner
Joseph Perkins ARC EDIT Owner & Executive Producer
Olivia Carolan ARC EDIT Editorial Producer
Damien Magee ARC EDIT Editorial Assistant
Lucas Baynes ARC EDIT Editorial Assistant
Raphaëlle Saïd ARC EDIT Editorial Production Manager
Ben Eagleton Be Colour Colourist
Sam Petty Sam Petty Sound Design & Mix

Brief Explanation

To urge politicians and voters to let the new Voluntary Assisted Dying law pass through Victorian parliament a project called 'Stop The Horror' was developed. Promoted initially in PR and social media as the release of a new horror film, the project, in reality, allows people to witness the true story of the grim last days of terminally ill patient, Greg Sims. His story is told with brutal, gut-wrenching honesty; the intense moments of pain, emotional turmoil, despair and, at times, endless waiting, are all laid bare. As viewers watch these terrible events unfold, they are offered the opportunity to opt out at anytime, thanks to a bespoke digital player that allows you to press a button and immediately "Stop The Horror". When you press the button, you leave the film and are instantly taken to a webpage that asks you to really stop the horror by supporting the law.

Powerful, emotive storytelling that is enhanced greatly by an edit that allows the scenes to breathe and sink into the hearts and minds of the viewer. Combining wide shots that are locked or slowly drifting with tight, close shots that echo the intimacy of the whole situation, this film is a heartbreaking look at what can happen to some at the end of their lives.

Links
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