Title | THE MORE THE MERRIER - DIG IN DOUG |
Brand | ALDI AUSTRALIA |
Product / Service | ALDI AUSTRALIA |
Category | A06. Editing |
Entrant | ARC EDIT Sydney, AUSTRALIA |
Idea Creation | BMF ADVERTISING Sydney, AUSTRALIA |
Media Placement | BMF ADVERTISING Sydney, AUSTRALIA |
PR | BMF ADVERTISING Sydney, AUSTRALIA |
Production | ARC EDIT Sydney, AUSTRALIA |
Production 2 | BMF ADVERTISING Sydney, AUSTRALIA |
Production 3 | GOODOIL FILMS Sydney, AUSTRALIA |
Production 4 | ALT.VFX Brisbane, AUSTRALIA |
Production 5 | TURNING STUDIOS Sidney, AUSTRALIA |
Additional Company | RUMBLE STUDIOS Sydney, AUSTRALIA |
Additional Company 2 | MULLINARS CASTING CONSULTANTS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Hamish Rothwell | Goodoil Films | Director |
Cam Blackley | BMF | Executive Creative Director |
Alex Derwin | BMF | Creative Director |
Rosita Rawnsley-Mason | BMF | Associate Creative Director |
Hans Christian Berents | BMF | Copywriter |
Tom Johnson | BMF | Copywriter |
Matthew Hughes | BMF | Designer |
Christina Aventi | BMF | Executive Planning Director |
Hugh Munro | BMF | Head of Planning |
Kellie Box | BMF | Planning Executive |
stephen McArdle | BMF | Managing Director |
Toby Hussey | BMF | Group Account Director |
Rose Flowers | BMF | Account Director |
James Arnold | BMF | Account Manager |
India Gates | BMF | Account Executive |
Emma Friend | BMF | Senior Agency Producer |
Llew Griffiths | Goodoil Films | Producer |
Sam Long | Goodoil Films | Executive Producer |
Germain McMicking | Freelance | DoP |
Peter Sciberras | ARC EDIT | Editor |
Damien Magee | ARC EDIT | Edit Assist |
Olivia Carolan | ARC EDIT | Editorial Producer |
Raphaëlle Saïd | ARC EDIT | Editorial Production Assistant |
Joseph Perkins | ARC EDIT | Editorial Executive Producer |
Jay Hawkins | Alt.vfx | VFX Supervisor |
At Christmas, Australians welcome blow-ins and drop-ins, tag alongs and plus ones. It's the 'More The Merrier' and that's the way we like it. And thanks to Aldi's Quality Christmas Range, you can have plenty to feed your crowd, whatever the size. This year, we're telling the story of Doug, a stubborn batsman whose forty year innings of backyard cricket drew people from far and wide.
One of Australia’s most successful Christmas 2017 spots, this is a beautiful and involving story that is well told by all parties, including the director and editor. With a distinct and quirky story to be told, the editor matched the director’s vision with his own creative outlook for the spot, putting the main character front and centre throughout the ages as the world turns around him. From tight shots that showcase character to wider shots that show time evolving around his stoic frame, this is an achievement for all of the parties involved in its creation.