Brief Explanation

It opens with how a Blender is born. But then, this is not just a story about the Blender. It is about a Boy who was born the same date as a Girl. They played together and as years went by, they kept meeting each other during Ramadan even though the Girl has moved out of town and he fell for her but never told her. Until they Girl never came back to their hometown anymore. One day he decided that he should reach his dream. He travelled far and winding roads, he went to the end of the world, he did not give up. And he met the Girl. He told her about his feeling and what he has in mind. But, she told him she has family now. His dream shattered. And, what happened with the Blender?

Execution

The Tokopedia Apollo - all Ramadan-themed films- are built around 3 practices or ‘pillars’ that a Muslim is encouraged to do during the holy month. The third film “Blender” deals with the importance of tying up loose ends and finding peace with one another - told through an epic journey, with the use of quirky production design, and mixed with animation. Rather than make each spot overly emotional (as is the tendency with Ramadan / Raya ads), the scripts needed a charm to it - even if it had sad moments. For the films to stand out, the director wanted something special and unexpected for the audience to look out for.