Title | MCDONALD'S INDONESIA TASTE OF ITALY |
Brand | REKSO NASIONAL FOOD |
Product / Service | MCDONALD'S TASTE OF ITALY |
Category | A01. Direction |
Entrant | THINK TANK INDONESIA Jakarta, INDONESIA |
Idea Creation | LEO BURNETT INDONESIA Jakarta, INDONESIA |
Production | THINK TANK INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Brian Charles Capel | Leo Burnett Indonesia | Chief Executive Officer |
Yogi Pradana | Leo Burnett Indonesia | Associate Creative Director |
Singgih Nugroho | Leo Burnett Indonesia | Sr Copy Writer |
Jonathan Eka | Leo Burnett Indonesia | Art Director |
Eva Ayu Karina | Leo Burnett Indonesia | Sr Broadcast Producer |
Wirmandi Sugriat | Leo Burnett Indonesia | Business Account Director |
Alfiya Rahmani | Leo Burnett Indonesia | Client Service Director |
Bharat Felder | Leo Burnett Indonesia | Account Director |
Andhika Hakim | Leo Burnett Indonesia | Sr Account Executive |
Rajay Singh | Think Tank Indonesia | Film Director |
Gunnar Nimpuno | Think Tank Indonesia | Director of Photography |
Era Rahman | Think Tank Indonesia | Executive Producer |
Sheilla Elvin | Think Tank Indonesia | Production |
Budi Gareng | Think Tank Indonesia | Art Director |
Chilla | Think Tank Indonesia | Wardrobe |
Raja Affandi Jamaludin | Think Tank Indonesia | Offline Editor |
VHQ Team | VHQ Post Indonesia | Post Production |
Fuse Adventures in Audio KL | Fuse Adventures in Audio KL | Music and Audio |
Gema Studio | Gema Studio | Voice Over Recording |
Pipit Fitria Dewi | Think Tank Indonesia | Casting Team Head |
We see 2 men, neighbors. They live next to another. They are seen always competing about their collections. Anything and everything about Italy. They are seen bragging how many stuff they have, how they get the items, but none of them have been to Italy. They are united by McDonald's burger and share their happiness munching the burgers together.
The original script was about two street vendors arguing about who had more Italian things to sell. But the director turned it around to be a mockumentary about two neighbors trying to outshine the other with their passion for all things Italian. Instead of the usual way of creating a role and filling it with a talent that fits the brief, things were done the other way by finding talents with strong personality and character and creating the role around them. For example, after seeing the old actor with his personality, the thinking behind the wardrobe was to think about Old Wiseguys from Mafia films, and those types of guys who work for the mob, are usually dressed in tracksuits. In the end, there were two characters - the Modern Italian vs the Classical Italian by a younger man and an older man who’s whose rivalry, is brought to screen.