| Title | TOKOPEDIA APOLLO - PRAWN |
| Brand | TOKOPEDIA |
| Product / Service | TOKOPEDIA JADIKAN RAMADAN KESEMPATAN TERBAIK |
| Category | A01. Direction |
| Entrant | THINK TANK INDONESIA Jakarta, INDONESIA |
| Idea Creation | FLOCK Jakarta, INDONESIA |
| Production | THINK TANK INDONESIA Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Ivan Hadywibowo | Flock Creative Network | Chief Executive Officer |
| Leonard Surya Wiguna | Flock Creative Network | Chief Creative Director |
| Arsyad | Flock Creative Network | Creative Group Head |
| Febrian Adi Putra | Flock Creative Network | Copy Writer |
| Michael Fabian | Flock Creative Network | Art Director |
| Nara Kristi | Flock Creative Network | Executive Producer |
| Ilman Putra | Flock Creative Network | Producer |
| Carine Hilman | Flock Creative Network | Account Manager |
| Rajay Singh | Think Tank Indonesia | Director |
| Era Rahman | Think Tank Indonesia | Executive Producer |
| Nunung Setiawati | Think tank Indonesia | Producer |
| Sheilla Tika Dennis | Think Tank Indonesia | Production |
| Lee Wing Lok | Think Tank Indonesia | Director of Photography |
| Budi Gareng | Think Tank Indonesia | Art Director |
| Chilla | Think Tank Indonesia | Wardrobe |
| Abu | Think Tank Indonesia | Location Manager |
| Aning Tika | Think Tank Indonesia | Casting Department |
| Affandi | Think Tank Indonesia | Offline Editor |
| VHQ Team | VHQ Post Indonesia | Post Production |
The film is about a Man who is reminiscing about his childhood life, how he was fond of prawns, big prawns, and how he always went to see the prawns through fish-tanks. His Mom - being a very modest duster street-seller - could not afford to buy prawns for him, so she kept trying to take him away from watching those big prawns. However, she saved her money as it is saddening her every time she saw him looking at the big prawns. And one night, he was surprised to see 3 big prawns were cooked and ready for him to eat. He did not know his Mom used up all the savings for the prawns. His Mom let him finish everything and told him to wash hands afterwards. He was stunned seeing his Mom munching the prawn leftover and she said to him "This is the best part."
The Tokopedia Apollo - all Ramadan-themed films- are built around 3 practices or ‘pillars’ that a Muslim is encouraged to do during the holy month. The first film “Prawn” deals with the act of encouraging your child and helping them even in poverty. Rather than make each spot overly emotional (as is the tendency with Ramadan / Raya ads), the scripts needed a charm to it - even if it had sad moments. For the films to stand out, the director wanted something special and unexpected for the audience to look out for.