Title | BLACK SLAM |
Brand | RAYMOND |
Product / Service | ALL-BLACK FABRIC COLLECTION |
Category | A02. Script |
Entrant | GREY INDIA Mumbai, INDIA |
Idea Creation | GREY INDIA Mumbai, INDIA |
Production | METHOD PRODUCTIONS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sandipan Bhattacharyya | GREY India | Chief Creative Officer |
Arun Raman | GREY India | National Planning Head |
Lloyd Baptista | Method Productions | Director |
Coburn Machado | Method Productions | Executive Producer |
Sejal Shah | Method Productions | Cinematographer |
Samir Chadha | GREY India | Executive VP - GREY Works |
Vineet Singh | GREY India | Vice President |
Yusuf Khan | Method Productions | Editor |
Madhu Dutta | Raymond | Head of Marketing |
Sanjay Bahl | Raymond | Chief Executive Officer |
Shantiswarup Panda | Raymond | Chief Marketing Officer |
Yuvraj Bandi | GREY India | Editor |
Anjory Gor | GREY India | Animator |
Who can understand the meaning of black better than a person who's lived in darkness since he was 6 months old? What if a blind man were to talk about the beauty of black? To introduce its All-Black fabric collection, Raymond came out with a film which is an intriguing yet poetic ode to black fabric. We realise towards the end of the film that the ode is delivered by a blind poet - it is his interpretation of black. It has slick fashion colliding with a narrative that’s just as intriguing as it is lyrical. The narrative has a consistent progression, building human attributes into the colour black and leading up to a striking touch of authenticity in the end - The film features Jugpreet Bajwa, an Indo-Canadian singer and writer who’s visually impaired since the age of six months.