BLACK SLAM

Short List
TitleBLACK SLAM
BrandRAYMOND
Product / ServiceALL-BLACK FABRIC COLLECTION
CategoryA02. Script
EntrantGREY INDIA Mumbai, INDIA
Idea Creation GREY INDIA Mumbai, INDIA
Production METHOD PRODUCTIONS Mumbai, INDIA

Credits

Name Company Position
Sandipan Bhattacharyya GREY India Chief Creative Officer
Arun Raman GREY India National Planning Head
Lloyd Baptista Method Productions Director
Coburn Machado Method Productions Executive Producer
Sejal Shah Method Productions Cinematographer
Samir Chadha GREY India Executive VP - GREY Works
Vineet Singh GREY India Vice President
Yusuf Khan Method Productions Editor
Madhu Dutta Raymond Head of Marketing
Sanjay Bahl Raymond Chief Executive Officer
Shantiswarup Panda Raymond Chief Marketing Officer
Yuvraj Bandi GREY India Editor
Anjory Gor GREY India Animator

Brief Explanation

Who can understand the meaning of black better than a person who's lived in darkness since he was 6 months old? What if a blind man were to talk about the beauty of black? To introduce its All-Black fabric collection, Raymond came out with a film which is an intriguing yet poetic ode to black fabric. We realise towards the end of the film that the ode is delivered by a blind poet - it is his interpretation of black. It has slick fashion colliding with a narrative that’s just as intriguing as it is lyrical. The narrative has a consistent progression, building human attributes into the colour black and leading up to a striking touch of authenticity in the end - The film features Jugpreet Bajwa, an Indo-Canadian singer and writer who’s visually impaired since the age of six months.