MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'

TitleMARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
BrandTHE EQUALITY CAMPAIGN AUSTRALIA
Product / ServiceMARRIAGE EQUALITY AUSTRALIA
CategoryA06. Editing
EntrantTHE EQUALITY CAMPAIGN Sydney, AUSTRALIA
Idea Creation LEO BURNETT MELBOURNE, AUSTRALIA
Media Placement WRIGLEY AUSTRALIA Knoxfield, AUSTRALIA
Production AIRBAG Melbourne, AUSTRALIA
Production 2 ARC EDIT Melbourne, AUSTRALIA
Production 3 MANIMAL POST Melbourne, AUSTRALIA
Production 4 NYLON Melbourne, AUSTRALIA

Credits

Name Company Position
Tim Gartrell The Equality Campaign Campaign Director
Helen Ross-Browne The Equality Campaign Campaign Director
Kirk Marcolina The Equality Campaign Advertising and Brand Director
Steph Lee The Equality Campaign Digital Campaigner
Jason Williams Leo Burnett Melbourne National Chief Creative Officer
Melinda Geertz Leo Burnett Melbourne National Chief Executive Officer
Katarina Matic Leo Burnett Melbourne Creative
Andrew Woodhead Leo Burnett Melbourne Creative Director
Sarah McGregor Leo Burnett Melbourne Creative Director
Rhys Thomas Leo Burnett Melbourne Account Director
Eliza Malone Leo Burnett Melbourne Senior Broadcast Producer
Katy Denis Leo Burnett PR
Adrian Bosich AIRBAG Director
Martin Box AIRBAG Head of Production
Nick Venn AIRBAG Post Producer
Megan Glass AIRBAG Production assistant

Brief Explanation

On September 14, Australians would receive their ballots for a postal vote on the legalisation of same-sex marriage. As this date approached, the debate became increasingly negative, with 'Vote No' campaigners outspending 'Vote Yes' campaigners by 2 to 1. We needed elevate the focus away from the political debate towards an emotional truth - that love is love, regardless of gender. Using real wedding footage of Australian same-sex couples married overseas and Sarah Blasko’s cover of Don’t Dream It’s Over by Crowded House, we created a powerful, emotive film that reminded voters of what this plebiscite was really about - love.

From the confirmation in the Australian High Court that the postal vote would take place, to the on-air date, we had 12 days. In this time we crowd-sourced the footage, edited the commercial, found a sponsor to donate the air time and secured the rights to the music and talent (the dozens of brides, grooms and guests that appeared in the footage). With zero budget, we connected with corporations, musicians and production companies that were supportive of the cause and willing to donate their services.

Links

Video URL