Title | MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE' |
Brand | THE EQUALITY CAMPAIGN AUSTRALIA |
Product / Service | MARRIAGE EQUALITY AUSTRALIA |
Category | A06. Editing |
Entrant | THE EQUALITY CAMPAIGN Sydney, AUSTRALIA |
Idea Creation | LEO BURNETT MELBOURNE, AUSTRALIA |
Media Placement | WRIGLEY AUSTRALIA Knoxfield, AUSTRALIA |
Production | AIRBAG Melbourne, AUSTRALIA |
Production 2 | ARC EDIT Melbourne, AUSTRALIA |
Production 3 | MANIMAL POST Melbourne, AUSTRALIA |
Production 4 | NYLON Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Tim Gartrell | The Equality Campaign | Campaign Director |
Helen Ross-Browne | The Equality Campaign | Campaign Director |
Kirk Marcolina | The Equality Campaign | Advertising and Brand Director |
Steph Lee | The Equality Campaign | Digital Campaigner |
Jason Williams | Leo Burnett Melbourne | National Chief Creative Officer |
Melinda Geertz | Leo Burnett Melbourne | National Chief Executive Officer |
Katarina Matic | Leo Burnett Melbourne | Creative |
Andrew Woodhead | Leo Burnett Melbourne | Creative Director |
Sarah McGregor | Leo Burnett Melbourne | Creative Director |
Rhys Thomas | Leo Burnett Melbourne | Account Director |
Eliza Malone | Leo Burnett Melbourne | Senior Broadcast Producer |
Katy Denis | Leo Burnett | PR |
Adrian Bosich | AIRBAG | Director |
Martin Box | AIRBAG | Head of Production |
Nick Venn | AIRBAG | Post Producer |
Megan Glass | AIRBAG | Production assistant |
On September 14, Australians would receive their ballots for a postal vote on the legalisation of same-sex marriage. As this date approached, the debate became increasingly negative, with 'Vote No' campaigners outspending 'Vote Yes' campaigners by 2 to 1. We needed elevate the focus away from the political debate towards an emotional truth - that love is love, regardless of gender. Using real wedding footage of Australian same-sex couples married overseas and Sarah Blasko’s cover of Don’t Dream It’s Over by Crowded House, we created a powerful, emotive film that reminded voters of what this plebiscite was really about - love.
From the confirmation in the Australian High Court that the postal vote would take place, to the on-air date, we had 12 days. In this time we crowd-sourced the footage, edited the commercial, found a sponsor to donate the air time and secured the rights to the music and talent (the dozens of brides, grooms and guests that appeared in the footage). With zero budget, we connected with corporations, musicians and production companies that were supportive of the cause and willing to donate their services.