| Title | DON'T BELIEVE IN NEVER - THE BANKSTOWN BULL SHARKS |
| Brand | AUSTRALIAN FOOTBALL LEAGUE |
| Product / Service | AFL |
| Category | A01. Direction |
| Entrant | FINCH Sydney, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
| Production 2 | THE EDITORS Sydney, AUSTRALIA |
| Production 3 | GENERATOR POST Yarraville, AUSTRALIA |
| Production 4 | NYLON STUDIOS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Julian Dunne | Australian Football League | Head of Marketing & Insights |
| Tim Hirst | Australian Football League | Marketing Manager |
| Eliza Wilsdon | Australian Football League | Marketing Brand Advisor |
| Richard Williams & Anthony Phillips | Clemenger BBDO | Creative Directors |
| James McGrath | Clemenger BBDO | Creative Chairman |
| Paul Rees-Jones | Clemenger BBDO | Executive Planning Director |
| Simon Lamplough | Clemenger BBDO | Managing Director |
| Nick Campion | Clemenger BBDO | Group Business Director |
| Theresa White | Clemenger BBDO | Project Director |
| Sarah Gates | Clemenger BBDO | Business Manager |
| Sonia Von Bibra | Clemenger BBDO | Executive Producer |
| Jacqui Walker | Clemenger BBDO | Agency Producer |
| Chris Nelius | FINCH | Director |
| Matt Toll | N/A | DOP |
| Corey Esse | FINCH | Executive Producer |
| Jackie Adler | FINCH | Producer |
| Jamie Scoot | Generator Post | Post Production VFX |
| Rodrigo Balart | The Editors | Editor |
| Martin Greer | N/A | Colourist |
Bankstown Bullsharks is a short documentary about a Muslim high school girl in Western Sydney who falls in love with playing AFL football, but must first get permission from her strict father.
The brief for the campaign was simply to tell inspiring true stories around AFL. This story and characters were discovered by the director in research. The director quickly developed a relationship with the characters, and shot the film in two days.