A VERY MERRY MISTAKE

Short List
TitleA VERY MERRY MISTAKE
BrandAIR NEW ZEALAND
Product / ServiceTRAVEL & TOURISM
CategoryA04. Production Design / Art Direction
EntrantFINCH Sydney, AUSTRALIA
Idea Creation HOST/HAVAS Sydney, AUSTRALIA
Production FINCH Sydney, AUSTRALIA
Production 2 ARC EDIT Sydney, AUSTRALIA
Production 3 NAKATOMI Sydney, AUSTRALIA

Credits

Name Company Position
Jodi Williams Air New Zealand GM, Global Brand & Content Marketing
Jessica Yip Air New Zealand Senior Manager, Social & Digital Marketing
Samantha Saunders Air New Zealand Brand Communications Manager AU
Maria Hahn Air New Zealand Social Media Manager Int.
Siobhain Hayes Air New Zealand Content Delivery Manager
Joan Zhang Air New Zealand Social Media Specialist
Darren Spiller Host/Havas Chief Creative Officer
Jon Austin Host/Havas Executive Creative Director
Jack Delmonte Host/Havas Art Director
Hadleigh Sinclair Host/Havas Copywriter
Karen Muxworthy Host/Havas Senior Broadcast Producer
Oliver Cassidy Host/Havas Group Account Director
Joanna Thomasson Host/Havas Senior Account Director
Alex Roberts FINCH Director
Tim Tregoning FINCH Director of Photography
Bruce Everard FINCH Production Designer
Corey Esse FINCH Managing Director
Amy Dymond FINCH Producer
James Ashbolt ARC EDIT Editor
Quade Biddell Nakatomi Flame Artist
Hazel Gibson NAKATOMI Post Producer

Brief Explanation

The video shows Santa taking calls from New Zealand children however the Kiwi accent means many requests get lost in translation. A confused Santa is shown trying to fulfil a range of unusual gift requests from biscuitballs (basketballs) and puggy banks (piggy banks) to bug screen TVs (big screen TVs) and book of magic trucks (tricks). Santa's helpers - Air New Zealand's Cabin Crew - then come to the big man's aid providing some much - needed translation skills.

The Brief

Shot in the old Auckland Railway Station’s Ladies Waiting Room, we had two weeks to create a Santa’s workshop. It’s a setting everyone has seen hundreds of times before, but this one needed to feel unique to the iconic Air New Zealand brand and like it could exist in 2017. We designed and built the Christmas toys in a wildly short turnaround from scratch. They were such success and managed to speak to Air New Zealand so effectively that they were created as real toys that went out to the public as a Christmas giveaway until the end of January, 2018.