LIVE A LITTLE FREER - SUPERHERO

TitleLIVE A LITTLE FREER - SUPERHERO
BrandAA INSURANCE
Product / ServiceHOME, CAR & CONTENTS INSURANCE
CategoryA01. Direction
EntrantFINCH Sydney, AUSTRALIA
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Production FINCH Sydney, AUSTRALIA
Production 2 NAKATOMI Sydney, AUSTRALIA

Credits

Name Company Position
Richard Park AA Insurance Head of Marketing & Distribution
Melodie Vickars AA Insurance Brand, Sponsorship & Acquisition Manager
Misha Desai AA Insurance Marketing Specialist
Ben Pegler DDB New Zealand Creative Director
Veronica Copestake DDB New Zealand Copywriter
Julia Ferrier DDB New Zealand Art Director
Samantha Royal DDB New Zealand Senior Agency Producer
Kate Lines DDB New Zealand Lead Business Partner
Clare Van Tiel DDB New Zealand Senior Business Director
Corey Esse FINCH Managing Director
Karen Bryson FINCH Executive Producer
The Bobbsey Twins from Homicide FINCH Director
Zoë White N/A DOP
Rebekah Kelly FINCH Producer
Rachel Coop Nakatomi Post Producer
Tim Mauger Nakatomi Editor
Andy Timms Nakatomi Flame Artist

Brief Explanation

The films depict stressful situations where an insurance claim is probable. Strangely the protagonists are so carefree that they begin to sing “Born Free” by 60’s crooner Matt Monroe. It turns out that their relaxed frames of mind are a result of the comprehensive cover offered by AA Insurance.

Execution

N/A