| Title | GAYA RAYA PALING ORI |
| Brand | ASTRO MALAYSIA HOLDINGS BHD |
| Product / Service | ASTRO |
| Category | A01. Direction |
| Entrant | NAGA DDB TRIBAL Petaling Jaya, MALAYSIA |
| Idea Creation | NAGA DDB TRIBAL Petaling Jaya, MALAYSIA |
| Production | RESERVOIR WORLD Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Alvin Teoh | Naga DDB Tribal | Executive Creative Director |
| Nik Radzi | Naga DDB Tribal | Deputy Executive Creative Director |
| Jerome Jambu | Naga DDB Tribal | Associate Creative Director |
| Zarak Zain | Naga DDB Tribal | Creative Group Head |
| Shaziana Sajath | Naga DDB Tribal | Copywriter |
| Ahmad Nazril | Naga DDB Tribal | Creative Director |
| Farid Ajlan | Naga DDB Tribal | Copywriter |
| Sharon de Silva | Naga DDB Tribal | Head of AV |
| Chris Lau | Naga DDB Tribal | AV Producer |
| Piwo Chia | Naga DDB Tribal | Strategic Planning Director |
| Lobak Loon | Fastman Studio | Film Director |
| Chun Son | Reservoir World Sdn Bhd | Executive Producer |
| Elle Chang | Reservoir World Sdn Bhd | Production House Producer |
| Sabrina Wong | Reservoir World Sdn Bhd | Production House Producer |
| Bo Amir Ikram | Kena Sound | Music Arranger / Sound Designer |
Gaya Raya Paling Ori tells the tale of Wak Nik, a courier delivery man from Kelantan working in KL. Since young, Wak Nik has always been fashionable with his own unique style. He’s always the one who keeps up with the latest trends and hates it when someone else copies the same style. Never one to back down from being original, Wak Nik finds himself in a dilemma when the time comes to celebrate the Eid festivities. One of the main highlights during this period, Malay Muslims in Malaysia celebrate by wearing the traditional Malay costume, but Wak Nik doesn't just want to blend in with the rest. Does he respect the tradition and don the traditional 'Baju Melayu' (traditional Malay costume for men) like everyone else or prioritise his own happiness by standing out among the crowd in his original way?
The film was intended to take a comedic spin in terms of direction. Referencing current social trends such as memes and viral content in the story adds a light-hearted flavour to the film that appeals to the everyday Malaysian mass.