| Title | MIX |
| Brand | JS ASIA BEVERAGE CO., LTD. |
| Product / Service | JUICE NEST |
| Category | A01. Direction |
| Entrant | DENTSU X Bangkok, THAILAND |
| Idea Creation | DENTSU X Bangkok, THAILAND |
| Media Placement | DENTSU X Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Singha Tintermsub | dX 360 a division of dentsu X (Thailand) Ltd. | Group Creative Director |
| Anchalika Ketwattanachai | dX 360 a division of dentsu X (Thailand) Ltd. | Associate Creative Director |
| Worachai Wongassaphaiboon | dX 360 a division of dentsu X (Thailand) Ltd. | Creative Group Head |
| Arisa Leelapreechalert | dX 360 a division of dentsu X (Thailand) Ltd. | Art Director |
| Pannapa Donavanik | dX 360 a division of dentsu X (Thailand) Ltd. | Producer |
| Ittawin Ngoenwichit | dX 360 a division of dentsu X (Thailand) Ltd. | Managing Partner |
| Kasidit Khantee | dX 360 a division of dentsu X (Thailand) Ltd. | Account Director |
| Natthaya Paosricharoen | dX 360 a division of dentsu X (Thailand) Ltd. | Account Manager |
| Aranya Kullertprasert | dX cubic a division of dentsu X (Thailand) Ltd. | Senior Planning Director |
| Kawita Artsavarungnirand | dX cubic a division of dentsu X (Thailand) Ltd. | Media Planning Manager |
| Krongthip Kumpijit | dentsu X (Thailand) Ltd. | Communication Designer |
| Bhakpong Skonvitayanon | B1 Films Company Limited | Director |
| Nattana Taechawanwanitchakorn | dX 360 a division of dentsu X (Thailand) Ltd. | Account Executive |
The storytelling has focused on three presenters’ attitude through their unique lifestyles and activities that was mixed till become the perfect people as same as the product “Juice Nest” all the good things are mixed into the bottle. Juice Nest is fruit Juice concentrate with bird’s nest plus three fortifies (Collagen, Glutathione and Q10) from Japan.
We discussed and brainstormed with film director to find out and develop the campaign execution, until we came out with the execution like “Book Cover” which is tell three presenters’ story through a book. Moreover, using freeze shot photography style to portray each situation shot by shot in the film.