MIX

TitleMIX
BrandJS ASIA BEVERAGE CO., LTD.
Product / ServiceJUICE NEST
CategoryA01. Direction
EntrantDENTSU X Bangkok, THAILAND
Idea Creation DENTSU X Bangkok, THAILAND
Media Placement DENTSU X Bangkok, THAILAND

Credits

Name Company Position
Singha Tintermsub dX 360 a division of dentsu X (Thailand) Ltd. Group Creative Director
Anchalika Ketwattanachai dX 360 a division of dentsu X (Thailand) Ltd. Associate Creative Director
Worachai Wongassaphaiboon dX 360 a division of dentsu X (Thailand) Ltd. Creative Group Head
Arisa Leelapreechalert dX 360 a division of dentsu X (Thailand) Ltd. Art Director
Pannapa Donavanik dX 360 a division of dentsu X (Thailand) Ltd. Producer
Ittawin Ngoenwichit dX 360 a division of dentsu X (Thailand) Ltd. Managing Partner
Kasidit Khantee dX 360 a division of dentsu X (Thailand) Ltd. Account Director
Natthaya Paosricharoen dX 360 a division of dentsu X (Thailand) Ltd. Account Manager
Aranya Kullertprasert dX cubic a division of dentsu X (Thailand) Ltd. Senior Planning Director
Kawita Artsavarungnirand dX cubic a division of dentsu X (Thailand) Ltd. Media Planning Manager
Krongthip Kumpijit dentsu X (Thailand) Ltd. Communication Designer
Bhakpong Skonvitayanon B1 Films Company Limited Director
Nattana Taechawanwanitchakorn dX 360 a division of dentsu X (Thailand) Ltd. Account Executive

Brief Explanation

The storytelling has focused on three presenters’ attitude through their unique lifestyles and activities that was mixed till become the perfect people as same as the product “Juice Nest” all the good things are mixed into the bottle. Juice Nest is fruit Juice concentrate with bird’s nest plus three fortifies (Collagen, Glutathione and Q10) from Japan.

Execution

We discussed and brainstormed with film director to find out and develop the campaign execution, until we came out with the execution like “Book Cover” which is tell three presenters’ story through a book. Moreover, using freeze shot photography style to portray each situation shot by shot in the film.

Links
Video URL