| Title | J&K TOURISM: PLAYING UP “WARMTH” TO COUNTER THE “COLD” NARRATIVE ON KASHMIR |
| Brand | J&K MINISTRY OF TOURISM |
| Product / Service | TOURISM |
| Category | A01. Direction |
| Entrant | CHROME PICTURES Mumbai, INDIA |
| Idea Creation | J. WALTER THOMPSON STUDIO Haryana, INDIA |
| Production | CHROME PICTURES Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Senthil Kumar | J Walter Thompson | Chief Creative Officer |
When a newlywed couple venture in the valley of Kashmir, they come across their driver who takes them through the place with utmost sincerity. He makes them visit personal homes, relish on savoury home cooked food and explore untapped areas. What the couple fail to realise till the very end, is that their driver is just a commoner who they mistook for their driver. The couple are floored to see the hospitality that thrives in the people's hearts in this beautiful valley.
The protagonist of this fïlm is the story. And the key to making this fïlm a success was to maintain the suspense till the very end. Revealing each location through the eyes of the tourist couple who enjoy personal moments unperturbed by their constant companion. The charisma of the people and the innocence of the hills is captured beautifully in the fïlm.