Title | HAPPINESS ALONGSIDE YOUR JOURNEY |
Brand | FAW TOYOTA MOTOR |
Product / Service | COROLLA |
Category | A06. Editing |
Entrant | BEIJING DENTSU, CHINA |
Idea Creation | BEIJING DENTSU, CHINA |
Media Placement | BEIJING DENTSU, CHINA |
PR | BEIJING DENTSU, CHINA |
Production | BEIJING DENTSU, CHINA |
Name | Company | Position |
---|---|---|
Hiroshi Yoda | Dentsu Beijing | GECD |
tomohito.shukunami | Dentsu Beijing | CD |
Chander.Chen | Dentsu Beijing | CD |
jinlu.huang | Dentsu Beijing | ACD |
dan.xu | Dentsu Beijing | Senior Copy Director |
Shuai.Zhen | Dentsu Beijing | Art Director |
Jiawei.Wang | Dentsu Beijing | Designer |
Hope.Zhang | Dentsu Beijing | Designer |
Yu.Du | Dentsu Beijing | TV Production Director |
Qiang Guo | Dentsu Beijing | Associate TV Production Director |
沈煜杰 | 16:9FILMS | Flim director |
A normal father, who lives in a little town of China, wants to buy a car so that he could get her daughter to school everyday, then she won't take the crowded bus anymore. As a not-that-rich person, the only way he could raise enough money for it is working hard and overtime. To make the car he wants affordable, he has to be busier, which makes the short-spoken father speak less than before and builds the wall between them higher. Meanwhile, the daughter thinks that it will be nice if her father could accompany her on the bus.
The theme song, a golden oldie in China, is the storyline. We invited a famous singer to make a brand new cover version. It's important that how to match its throughout rhythm and this story. We have to think how we can move the spectator by playing the music in time.