| Title | TOYOTA - DRIVE HAPPY |
| Brand | TOYOTA NEW ZEALAND |
| Product / Service | TOYOTA |
| Category | A10. Animation |
| Entrant | ALT.VFX Brisbane, AUSTRALIA |
| Idea Creation | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
| Media Placement | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
| PR | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
| Production | ALT.VFX Brisbane, AUSTRALIA |
| Production 2 | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
| Production 3 | ROBBER'S DOG Auckland, NEW ZEALAND |
| Additional Company | TOYOTA NEW ZEALAND Palmerston North, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Colin Renshaw | Alt.vfx | VFX Supervisor |
| Toby Talbot | Saatchi & Saatchi New Zealand | Chief Creative Officer |
| Guy Roberts | Saatchi & Saatchi New Zealand | Art Director / Creative Director |
| Corey Chalmers | Saatchi & Saatchi New Zealand | Copywriter |
| Rob Flynn | Saatchi & Saatchi New Zealand | Head of Design |
| Jane Oak | Saatchi & Saatchi New Zealand | Agency Producer |
| Paul Wilson | Saatchi & Saatchi New Zealand | Managing Director |
| Susie Darling | Saatchi & Saatchi New Zealand | Head of Account Management |
| Amanda Brittain | Saatchi & Saatchi New Zealand | Senior Account Director |
| David McIndoe | Saatchi & Saatchi New Zealand | Head of Strategy |
| Adam Stevens | Robber's Dog | Director |
| Anna Stuart | Robber's Dog | Producer |
| Mark Foster | Robber's Dog | Executive Producer |
| Celeste Fairlie | Alt.vfx | VFX Producer |
| Max Kostenko | Alt.vfx | Character Design |
| Nathan Rule | Alt.vfx | Modelling |
| Jordan McInnes | Alt.vfx | Rigger |
| Nick Angus | Alt.vfx | Head of VFX |
| Matt Chance | Alt.vfx | 2D supervisor |
Toyota-commissioned research identified the likes and dislikes about the current buying experience. The top five "bothers" according to the surveyed New Zealanders were - haggling over price, hard sell from salespeople, the time involved in customisation, the test drive experience and buyer's remorse. Each of these "bothers" has been brought to life as an animated character, created by our artists.