| Title | LOST PANDA |
| Brand | TILE |
| Product / Service | TILE |
| Category | A11. Visual Effects |
| Entrant | ALT.VFX Brisbane, AUSTRALIA |
| Idea Creation | DEUTSCH LA, USA |
| Media Placement | DEUTSCH LA, USA |
| PR | DEUTSCH LA, USA |
| Production | ALT.VFX Brisbane, AUSTRALIA |
| Production 2 | DEUTSCH LA, USA |
| Production 3 | SMUGGLER Los Angeles, USA |
| Production 4 | WORK EDITORIAL Los Angeles, USA |
| Production 5 | LEGACY EFFECTS San Francisco, USA |
| Additional Company | CO3 Santa Monica, USA |
| Name | Company | Position |
|---|---|---|
| Colin Renshaw | Alt.vfx | VFX Supervisor |
| Chris Fieldhouse | Alt.vfx | Executive Producer |
| Matthew Chance | Alt.vfx | Head of 2D |
| Chris Rentoul | Alt.vfx | Lead Animator |
| Pete Favat | Deutsch | Chief Creative Officer, North America |
| Guto Araki | Deutsch | Executive Creative Director |
| Eric Manchester | Deutsch | Creative Director/CW |
| Neal Desai | Deutsch | Creative Director/AD |
| Jeb Quaid | Deutsch | Copywriter |
| Vic Palumbo | Deutsch | Director of Integrated Production |
| Dan Kaplan | Deutsch | Executive Integrated Producer |
| Mariana Perin | Deutsch | Integrated Producer |
| Eryk Rich | Deutsch | Music Director |
| Chase Butters | Deutsch | Music Producer |
| Dez Davis | Deutsch | Music Coordinator |
| Mark Molloy | Smuggler Inc | Director |
| Patrick Milling Smith | Smuggler Inc | Founder |
| Brian Carmody | Smuggler Inc | Founder |
| Shannon Jones | Smuggler Inc | Executive Producer |
| Gustav Geldenhuys | Smuggler Inc | Line Producer |
| Stewart Reeves | Work Editorial | Editor |
| Tom Poole | Company 3 | Senior Colorist |
| Alan Scott | Legacy FX | Producer |
The ‘Lost Panda’ story was inspired by an actual Tile customer, a young girl who lost her stuffed animal in a busy city, only to be reunited later with the help of the Tile community. Telling the story from the perspective of Ernie, a stuffed panda, and to bring to life what his owner, Lucy, might have imagined her ‘best friend’ going through in trying to find his way back to her. In her imagination, Ernie gets more and more lost while looking for her, only to be helped home by the ‘good neighbors’ he meets—a metaphor for the Tile community. Of course, in reality, Ernie stays in the exact place he was likely dropped by Lucy, only to be found by a loving father who had the foresight to put a Tile in Ernie’s pocket.