HAPPINESS ALONGSIDE YOUR JOURNEY

Short List
TitleHAPPINESS ALONGSIDE YOUR JOURNEY
BrandFAW TOYOTA MOTOR
Product / ServiceCOROLLA
CategoryA05. Cinematography
EntrantBEIJING DENTSU, CHINA
Idea Creation BEIJING DENTSU, CHINA
Media Placement BEIJING DENTSU, CHINA
PR BEIJING DENTSU, CHINA
Production BEIJING DENTSU, CHINA

Credits

Name Company Position
Hiroshi Yoda Dentsu Beijing GECD
tomohito.shukunami Dentsu Beijing CD
Chander.Chen Dentsu Beijing CD
jinlu.huang Dentsu Beijing ACD
dan.xu Dentsu Beijing Senior Copy Director
Shuai.Zhen Dentsu Beijing Art Director
Jiawei.Wang Dentsu Beijing Designer
Hope.Zhang Dentsu Beijing Designer
Yu.Du Dentsu Beijing TV Production Director
Qiang Guo Dentsu Beijing Associate TV Production Director
沈煜杰 16:9FILMS Flim director

Brief Explanation

A normal father, who lives in a little town of China, wants to buy a car so that he could get her daughter to school everyday, then she won't take the crowded bus anymore. As a not-that-rich person, the only way he could raise enough money for it is working hard and overtime. To make the car he wants affordable, he has to be busier, which makes the short-spoken father speak less than before and builds the wall between them higher. Meanwhile, the daughter thinks that it will be nice if her father could accompany her on the bus.

Links
Video URL