Brief Explanation

A girl scans her house with a stern expression. The space, which is a light peach tone, is a metaphor for the girl's skin. She discovers fine dust and dead skin particles on the floor, and grabs a handy vacuum cleaner. She then holds the "Innisfree : Super Volcanic Pore Clay Mask 2X" and fastens it onto the vacuum. As she cleans her house with the vacuum cleaner, the product serves as the super motor for the vacuum. The particles such as sebum and blackheads are shown being vacuumed into the Super Volcanic Pore Clay Mask motor, just like dust particles being sucked into a vacuum cleaner. Having cleaned every corner and deep inside the pores, the girl looks in the mirror with a satisfied look. The narrator tops it off with her final line ; "Everything you need for pores" where the last word is pronounced "dysom" in Korean.

Execution

The task was to bring the iconic visuals of the vacuum cleaner ads, and seamlessly deliver the information for the beauty product. The house served as a metaphor for the skin, where our "cleaning fairy" meticulously scans for impurities such as sebum and dust. The "Super Volcanic Pore Clay Mask 2X" serves as the motor for the vacuum, which sucks in all hiding particles from the skin. The film ends with the narrator saying "everything you need for pores." This is a play on words, since the pronunciation of the last word is "dysom," which means "all" in Korean. The overall parody concept was a fun factor for the viewers, and especially fans of the model and brand.