Title | UNIVERSAL STREET GAMES |
Brand | TOYOTA |
Product / Service | CORPORATE |
Category | A01. Direction |
Entrant | ADK Tokyo, JAPAN |
Idea Creation | ADK Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Satoshi Otsuka | ADK | Creative Director |
Ryusuke Dohi | ADK | Film Planner |
Hiroyuki Kubo | ADK | Art Director |
Koichi Morita | ADK | Account Executive |
Akira Takahashi | ADK | Account Executive |
Timo Otsuki | Connection | Executive Producer |
Hayato Chaki | Independent | Executive Producer |
Kim White | NTWK | Executive Producer |
Monica Rosie | NTWK | Producer |
Lisha Gungadheen | Independent | Production Manager |
Anna Liu | Cutters Studios Tokyo | Production Manager |
Ryan Kruger | Independent | Director |
Werner Maritz | Independent | Director of Photography |
Nasmie Majiet | Independent | Key Grip |
Simon Francis | Independent | Gaffer |
Ryan McGuire | Cutters Studios Tokyo | Editor |
Federico Capogreco | Cutters Studios Tokyo | Assistant Editor |
Toshiki Kamei | Cutters Studios Tokyo | Colorist |
Yu Yasuda | Cutters Studios Tokyo | Online Artist |
Mike Regan | Independent | Mixer |
Tommy Zee | Independent | Music Producer |
Megumi Irino | Cutters Studios Tokyo | Post Producer |
TOYOTA started a brand new global initiative named "UNIVERSAL STREET GAMES". This film declares its launch by showing the concept and stating the message to any kinds of street performers and street culture lovers around the globe to join this campaign.
The film is featuring the diversity of street culture/performers and the energy on the street. The challenge of direction is to capture the both of energy and earnest among the youth who perform on the street. So we focused on not only extracting the sizzle of street but also expressing strong intention of the performers by capturing their portrait shot with the look in their eyes.