Title | START SOMETHING EPIC |
Brand | TINDER LLC |
Product / Service | TINDER APP |
Category | A08. Use of Licensed or Adapted Music |
Entrant | BBH INDIA Delhi, INDIA |
Idea Creation | BBH INDIA Delhi, INDIA |
Name | Company | Position |
---|---|---|
Vasudha Misra | BBH India (Delhi) | Executive Creative Director |
Russell Barrett | BBH India | Chief Creative Officer |
Arvind Krishnan | BBH India | Managing Director |
Shreekant Srinivasan | BBH India | General Manager |
Sanjay Sharma | BBH India | Head of strategy and Managing Partner |
Ankit Singh | BBH India | Strategy Director |
Rodrigues Robert | BBH India | Creative Partner |
Sankalp Anand | BBH India | Brand Partner |
Khvafar Vakharia | BBH India | Executive Producer, Head of Production |
Tinder, at its core, is an app that puts people in control of who they want to meet and connect with. At a time when we are being constantly told how to behave and what not to do, Tinder stands for individual choices, without any judgment. In the film, we see the world of Tinder through the eyes of a girl. She is being vivacious and happy as she dances through the city on a popular track - JAAN PEHCHAN HO (Translation - Let's get to know one another) without any hesitation. The track, a classic - in the past has only been sung in a male voice, serenading to girls - let's get to know one another. But, we recomposed it and had a girl sing it to illustrate that girls too can choose who they want to meet, catch up with, or be in a relationship with.