START SOMETHING EPIC

Short List
TitleSTART SOMETHING EPIC
BrandTINDER LLC
Product / ServiceTINDER APP
CategoryA08. Use of Licensed or Adapted Music
EntrantBBH INDIA Delhi, INDIA
Idea Creation BBH INDIA Delhi, INDIA

Credits

Name Company Position
Vasudha Misra BBH India (Delhi) Executive Creative Director
Russell Barrett BBH India Chief Creative Officer
Arvind Krishnan BBH India Managing Director
Shreekant Srinivasan BBH India General Manager
Sanjay Sharma BBH India Head of strategy and Managing Partner
Ankit Singh BBH India Strategy Director
Rodrigues Robert BBH India Creative Partner
Sankalp Anand BBH India Brand Partner
Khvafar Vakharia BBH India Executive Producer, Head of Production

Brief Explanation

Tinder, at its core, is an app that puts people in control of who they want to meet and connect with. At a time when we are being constantly told how to behave and what not to do, Tinder stands for individual choices, without any judgment. In the film, we see the world of Tinder through the eyes of a girl. She is being vivacious and happy as she dances through the city on a popular track - JAAN PEHCHAN HO (Translation - Let's get to know one another) without any hesitation. The track, a classic - in the past has only been sung in a male voice, serenading to girls - let's get to know one another. But, we recomposed it and had a girl sing it to illustrate that girls too can choose who they want to meet, catch up with, or be in a relationship with.