Brief Explanation

We open on a school trip to the museum. Inside kids are marveling over the skeleton of a T-Rex. A teacher is explaining about the extinct animal, as they heard the skeleton roars, this sends the kids and teachers running. The camera travels from the T-Rex skeleton to the AMG flagship store next door. Inside we see engineers working on the exhaust note of AMG C43. They’re revving it and tuning it at the same time. Completely oblivious that the sound has traveled through drainage pipe in their workshop to the grill under the T-Rex. Meanwhile at the museum one of the patrons has captured everything and has posted it on social media. It goes viral instantly. We see people in various places checking their phones, sharing and liking it. Even a news channel show the post…

The Brief

We had a great location, but it was canceled less than a week out from the shoot. The challenge now, was that we didn't have a location that screamed museum, at first sight. After searching for a few days we found nothing, so the team decided to build it. With a few days left before the shoot, they not only built the set but they also sourced the dinosaur skeletons - which all had to be imported from a different region of China and then put together. From the film, it’s impossible to tell that it's a set and not a real museum. Not bad for 2 days out from the shoot.